Beginning in 2025 and running through 2031, all 33 NASCAR Xfinity Series races will be aired on The CW, NASCAR announced July 28.
Production will be handled by NASCAR Production in collaboration with The CW.
“Landing the NASCAR Xfinity Series is a game changer for The CW and our CW Sports division and represents another important building block in our programming strategy,” Dennis Miller, CW president, said in a release. “Live sports are the most watched television content, and with The CW’s national reach, moving NASCAR Xfinity Series to The CW will transform and elevate the viewing experience for the series and its fans.”
“CW’s leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television, and we are thrilled for the opportunity to partner with them,” Brian Herbst, NASCAR svp of media and productions, added. “With more than 1,000,000 viewers tuning in each week to see NASCAR’s future start battle some of its biggest names at our most legendary tracks, the NASCAR Xfinity Series consistently delivers the moments that excite current fans and create new fans of our great sport.”
The series has been split by FOX and NBC since 2015.
The last time the Xfinity Series had one exclusive broadcasting partner was when ESPN broadcasted the series from 2007-2014.
About the author
Wyatt Watson has followed NASCAR closely since 2007. He joined Frontstretchas a journalist in February 2023 after serving in the United States Navy for five years as an Electronic Technician Navigation working on submarines. Wyatt writes breaking NASCAR news and contributes to columns such as Friday Faceoff and 2-Headed Monster. Wyatt also contributes to Frontstretch's social media and serves as an at-track reporter, collecting exclusive content for Frontstretch.
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The beginning of the end of the XFinity Series
Please explain why you feel that way. What are the rest of us missing?
I’m somewhat stunned but glad. To have the series broadcast on one, free over-air-network an entire season is great news.
Wonder what surprises the Cup series deal is going to reveal…
Great news! I just hope they do a better job than Fox Sports.
We cut the cable 10 years ago and have had to jump through hoops to watch NASCAR since then. This is a great deal.
Wow. The exact opposite of going streaming only. Also having the series on one channel for the entire season is awesome.