Though Xfinity is no longer a presenting partner of the now-NASCAR O’Reilly Auto Parts Series, it will continue in the sport as a sponsor of two 23XI Racing NASCAR Cup Series teams in 2026, the team announced Jan. 20.
Xfinity will be the chief primary sponsor of Bubba Wallace‘s No. 23, starting with the Daytona 500.
Additionally, the company will return on Tyler Reddick‘s No. 45 throughout the season.
“Xfinity has been an incredible partner in helping 23XI Racing grow both on and off the track,” Steve Lauletta, 23XI president, said in a team release. “Their continued support gives us the resources to jointly create unforgettable experiences for our fans while also competing at the highest level. With Xfinity, we’re not just building an elite team, we’re building a partnership that puts fans first and helps the sport grow for everyone who loves racing.”
“Having Xfinity on the car for the Daytona 500 and doing more with our team for the 2026 season is an incredible honor,” Wallace added. “What really excites me is how this partnership gives fans a front-row seat to everything we do. They’re right there for every mile of the season, celebrating the milestones, and feeling like part of the team. Xfinity’s support gives us the resources to compete at the sport’s biggest stages while keeping fans at the heart of every race.”
The exact races with Xfinity branding outside of the Daytona 500 were not revealed.
Both Reddick and Wallace finished within the top 11 in points in 2025. Reddick scored seven top fives and 14 top 10s, while Wallace earned one win, six top fives and 14 top 10s.
Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.
At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.
Does Bubba know you used the picture of Tyler’s #45? Ouch! That hurts!