Race Weekend Central

Goodyear Tires Renews Deal as NASCAR’s Exclusive Tire for National Series

On Saturday morning, NASCAR announced that Goodyear has renewed their sponsorship agreement with the sanctioning body.  As a result, they’ll remain as NASCAR’s exclusive tire supplier for the sport’s top three national series (Monster Energy NASCAR Cup, XFINITY, and Camping World Trucks).  The five-year deal begins with the start of the 2018 season.

Goodyear tires have been the only ones raced in the Monster Energy NASCAR Cup Series since Hoosier pulled out at the end of 1994.  They have been the exclusive tire supplier since 1997.

NASCAR officials are very pleased to have their longtime partner back on board.

“We proudly join Goodyear in celebrating our renewed and longstanding partnership,” said NASCAR president Brent Dewar.  “For more than half a century, NASCAR and our teams have trusted Goodyear tires.  Our partners’ commitment to innovation and excellence plays a key role in our unyielding pursuit to deliver the best racing product in the world.”

Goodyear is also pleased to continue their longstanding relationship with the sport.

“We are tremendously proud of the pivotal role Goodyear play in the best racing competition in the world and excited that NASCAR drivers will be crossing the finish line on Goodyear tires in the years ahead,” said Rich Kramer, president and CEO of Goodyear Tire & Rubber Co.  “With this new agreement in place, we celebrate our enduring relationship with NASCAR and the continuing value of NASCAR to the Goodyear brand.”

In addition to the exclusive supplier deal, Goodyear will continue their sponsorship deal with NASCAR itself.  As a result, they’ll continue to be designated as “The Official Tire of NASCAR.”

About the author

Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor.

Outside of Frontstretch, Phil is the press officer for Lebanon Valley Speedway in West Lebanon, N.Y. He covers all the action on the high-banked dirt track from regular DIRTcar Modified racing to occasional visits from touring series such as the Super DIRTcar Series.

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Maybe they’re planning to stick round until they get it right.

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