As Chase Ratings Fall, Can NASCAR Bring Back the Fans?
Eight weeks into the 2012 Chase for the Sprint Cup and amidst flip-flops in points and favorites, one thing has remained constant: TV ratings. And the numbers aren’t pretty. In seven of the last eight races, ratings have been down over 2011 by a significant margin.
To be fair, ratings fell in several races this year, but early on, the differences were by 100,000 viewers or so if they were lower. Now, the split is much wider, up to a million fewer people watching, and despite signing a fat contract with FOX, NASCAR should be worried-they haven’t re-upped with either TNT or ESPN for an extension, nor have they signed anything with a different network…and the more the numbers freefall, the more the value of a contract stagnates.