NASCAR on TV this week

Did You Notice? … NASCAR’s Sponsor Search, Martin’s “Retirement?” And Shocking Admissions

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*Did You Notice?…* How many of the top teams still have races available for primary sponsors? We’ve only been through two days of the NASCAR Media tour, with several of the top programs still to go and the list that’s been accumulated is staggering. Take a look at the number of unsold races for the following teams:

*Stewart-Haas Racing*
*Tony Stewart (No. 14):* 9 of 36 races unsold (25%)
*Ryan Newman (No. 39):* 8 of 36 (22%)
*Danica Patrick (No. 10):* 3 of 36 (8%)
*TOTAL FOR TEAM:* 20 races unsold

Sprint’s Limits Mean Unlimited Falls Just Short

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NASCAR and Sprint announced a brand-new format for the season-opening exhibition race formerly known as the Budweiser Shootout this week. The race, rebranded the Sprint Unlimited (an admittedly shameless plug for the cellular carrier’s unlimited data plans) will be similar to the old Shootout in its 75-lap, three-segment format, but from there what will happen is anybody’s guess.

Race fans will vote on everything from the length of each segment to the firesuit that Miss Sprint Cup will wear in Victory Lane (no, really). That includes a pit stop (or not) after the first segment, whether to eliminate the backmarkers after the second, and even how the field will be set.

2013: A Season of Redemption for Richard Childress Racing?

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2012 was not a season to write home to mom about for the folks at Richard Childress Racing. For a three-car team used to competing for the postseason title, simply staying on the lead lap was the primary struggle in what came to be a year to forget. Kevin Harvick won one race, the lone victory for RCR on the Cup level and was the only driver in the stable to make the Chase. Paul Menard wrapped up the year in 16th place, virtually nonexistent at the front of the field while Jeff Burton posted just two top-5 results, both at Daytona en route to 19th in the final standings.

As the 2013 season dawns, the gang from Welcome, NC looks to turn the page and get back to the top of the heap. In the Cup Series, the driver lineup remains unchanged but it’s the mentality that has to be different.

Did You Notice? … Landon’s Loss, Testing Tidbits And The Danger Of NASCAR Stability

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*Did You Notice?…* Those who impressed at Daytona testing weren’t as surprising as some might think? Yes, some eyebrows were raised when Jeff Burton led Friday morning practice at Daytona. Overall, Richard Childress Racing was strong, flashing the best speed out of the Chevy brigade despite winning all of one race last season. But Burton, with new crew chief Luke Lambert shouldn’t surprise anyone. Daytona was the No. 31 team’s strongest track last year; their two top-5 results of 2012 were registered there. In the 500, especially Burton looked like an upset contender, leading 24 laps before getting shuffled back to fifth down the stretch.

Other strong teams have a very familiar ring to it. Take Joe Gibbs Racing, with the combination of Denny Hamlin, Matt Kenseth, and Kyle Busch. Hamlin led 57 laps in last year’s 500, the most of any driver while Busch has totaled 180 in that category over the past five seasons. Add in newcomer Kenseth, the defending race champion and it’s easy to predict they’ll be successful.

Preseason Thunder Testing Provides A Glimpse Of The Season Ahead

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January is one of my favorite months of the year. With it, you have the start of a fresh new year, which inevitably represents a fresh start. It’s also my birthday month. That’s kind of nice.

But I’m certainly not the only one who embraces the clean slate that January brings each and every time around. The drivers and teams of the NASCAR Sprint Cup Series use the month of January to test for the Daytona 500 in a series of festivities known as “Preseason Thunder.” And this year, more so than any other in recent memory, Preseason Thunder was immeasurably important.

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Pace Laps: NASCAR Can Build On This, Open-Wheel Offseason Antics And As The Busch Turns

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_Did you see all of the race action this weekend? Or, like a lot of busy fans, did you miss a late-night adventure, a Friday controversy, or a juicy piece of news? If you did, you’ve come to the right place! Each week, The Frontstretch will break down the racing, series by series, to bring you the biggest stories that you need to watch moving forward. Let our experts help you get up to speed for the coming week no matter what series you might have missed, all in this edition of Pace Laps!_

*Sprint Cup: We Can Build On This! NASCAR Unlikely To Make Major Rules Changes After Test* After the three-day Preseason Thunder test session at Daytona International Speedway, NASCAR and the teams who participated found the 2013 cars successful enough that few, if any changes will be made to the superspeedway package before Speedweeks next month.