Toyota & NASCAR: A Strong Partnership Across All Platforms
There are very few truly excellent sports sponsorship advertising campaigns, but the Toyota “Sponsafier” program absolutely has to be included.
Tony Lumbis has been a marketing consultant for Frontstretch since 2008. Tony is based outside Philadelphia.
Regan Smith Driver Diary: Bouncing Back From Adversity & Road-Course Chances
We’ve definitely experienced some bad luck this year, but this past week at Michigan we had one of our bigger heartbreaks of the season. First, … Continue Reading
The Fast Factory to Success: NASCAR Manufacturers Developing Technology, Winning Consumers
NASCAR is the only sport which uses differentiated products as the medium of competition. Ford, Chevy, Chrysler and Toyota represent more than a decal.
Nothing but Growth for Growth Energy, American Ethanol & NASCAR
American Ethanol is something the sport of NASCAR has fully embraced in 2011.
Coca-Cola & NASCAR: An Enduring Partnership
The partnership between Coca-Cola and NASCAR is as symbiotic as it is long – stretching back some five decades right to the very roots of the sport.
Regan Smith Driver Diary: Life Since the Win & What You’ll Never Catch Him Doing
It certainly has been a really busy couple of weeks with all of the additional media obligations I’ve had since our big Southern 500 win. … Continue Reading
Sprint Fan Vote Sprints Towards All-Star Finish… Giving Fans Hope & Unprecedented Mobile Access
On Saturday night (May 21), NASCAR’s Sprint Fan Vote concluded with a record 2.4 million votes cast.
Sprint Cup Qualifying Rained Out at Dover
DOVER, Del. (May 14, 2011) – Qualifying has been rained out for the FedEx 400 benefitting Autism Speaks.
Freightliner & NASCAR: A Hugely Successful Partnership
The long standing partnership between NASCAR and Freightliner was recently renewed last August.
“Your Name Here” for 2: Crown Royal Contest Honors Military Heroes at Richmond
Crown Royal already knows a thing or two about heroes.