Atlanta Motor Speedway has been renamed EchoPark Speedway after EchoPark Automotive purchased the naming rights to the track, it announced June 3.
The first NASCAR race contested under the EchoPark banner will be on Friday, June 27, at 7:30 p.m. ET via NASCAR Xfinity Series.
The deal is for seven years, per the release.
“We have enjoyed serving guests in the Atlanta metro area since EchoPark Atlanta opened its doors in 2020,” David B. Smith, chairman and CEO of EchoPark parent company Sonic Automotive, said in a release. “This partnership allows us to share the value of the exceptional EchoPark car-buying experience with more guests in Atlanta and the surrounding area who enjoy the excitement of NASCAR racing at this iconic venue.”
“We’re thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway,” Speedway Motorsports President and CEO Marcus Smith added. “EchoPark Automotive is as committed to exceptional customer service as we are, and we know that together we’ll elevate our fan experience to a new level unmatched for Southern hospitality. This partnership will fuel great experiences for fans attending our speedway for years to come.”
EchoPark parent company Sonic Automotive was founded by Bruton Smith, longtime owner of Speedway Motorsports Inc. and president of Charlotte Motor Speedway.
Logan Kendall joined the Frontstretch team in 2025 as the Tuesday news writer and eventually branched out into assisting with Frontstretch's social media and video team operations as well. Outside of motorsports, he has an interest in history, meteorology, and government.
Ahhh, EchoPark was owned by Bruton Smith, that’s why.
And the fans will still call it Atlanta Motor Speedway.
boooo