Pinnacle Financial and 23XI Racing are partnering for the 2025 NASCAR Cup Series season, the team announced May 20.
Pinnacle will sponsor Tyler Reddick‘s No. 45 in two races this season. The first will be at Nashville Superspeedway on June 1, followed by Bristol Motor Speedway on Sept. 13.
Pinnacle has partnered with Reddick since when Reddick was in the NASCAR Xfinity Series.
“Our team has enjoyed the partnership with Pinnacle since Tyler joined the team, and we’re excited to grow our relationship with Pinnacle to more prominently feature their brand on the No. 45 car,” 23XI President Steve Lauletta said in a release. “Much like 23XI, Pinnacle is driven to be impactful for their clients, their employees and their community, and we look forward to developing more programs and activations with them.”
“The group at Pinnacle has played such an important role in my career, and I’m honored to have the chance to represent them in a greater way through this partnership expansion,” Reddick added. “From supporting me earlier in my career to continuing to believe in me and what we’re doing at 23XI, I’m excited to represent all the associates at Pinnacle and look forward to having a great opening race with them in Nashville.”
Reddick currently has three top fives and four top 10s and is sixth in points.
Logan Kendall joined the Frontstretch team in 2025 as the Tuesday News Writer and fills in other roles as needed. He resides in the Finger Lakes region of New York and spends his free time writing as a hobby creatively and is a self published author.
Logan can be found on X @LoganKendall48