Robinhood has joined 23XI Racing as a NASCAR Cup Series sponsor for 2025, the team announced April 1.
The company will sponsor 23XI’s entries in multiple races this season, beginning at Kansas Speedway on Corey Heim‘s No. 67.
23XI will field Robinhood-branded cars at four races in all this year, split between the No. 67 and Bubba Wallace‘s No. 23.
“Our team continues to do a great job of partnering with exciting brands that share our values and believe in us,” Wallace said in a team release. “Robinhood’s dedication to market accessibility and financial literacy is important for so many people, and I look forward to representing them on track this season.”
“We’re excited to welcome Robinhood to 23XI and look forward to introducing another new brand to NASCAR,” 23XI President Steve Lauletta added. “As Robinhood continues to expand their presence in sports, we’re proud to partner with them and look forward to bringing the intensity of NASCAR racing to their growing customer base.”
In 2025, Wallace has two top fives and three top 10s, sitting eighth in points. Heim’s Kansas race will be his first Cup start of the year; he’s a full-time NASCAR Craftsman Truck Series driver and also runs part time in the NASCAR Xfinity Series.
Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.
At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.