Chase Elliott will have Amazon Prime Video sponsorship in the NASCAR Cup Series in 2025, Hendrick Motorsports announced Jan. 8.
The deal runs through 2027.
Each year, the No. 9 will be adorned with Amazon Prime Video colors in three races. In 2025, those will occur at Talladega Superspeedway in April, Kansas Speedway in May and at North Wilkesboro Speedway for the All-Star Race.
“Welcoming Prime Video to our team is a proud moment,” Rick Hendrick, owner of Hendrick, said in a team release. “They’ve committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans. Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years.”
“It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team,” Elliott added. “They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.”
Amazon’s sponsorship of Elliott comes prior to its broadcast of multiple Cup races in 2025, beginning with the Coca-Cola 600 at Charlotte Motor Speedway in May. Prime Video will carry five Cup races in all in 2025.
Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.
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