Noah Gragson will start the 2024 season with familiar sponsors Black
Rifle Coffee Company and Ranger Boats, which will sponsor his No. 10 in the NASCAR Cup Series for multiple races, Stewart-Haas Racing announced Feb. 13.
The sponsorship duo follows Gragson into the NASCAR Cup Series after supporting him for a large part of his NASCAR Xfinity Series career at JR Motorsports.
Black Rifle also sponsored Gragson in the Cup Series in 2023 during his tenure with Legacy Motor Club.
TrueTimber and Winchester Repeating Arms will also be onboard the No. 10 SHR Ford for the Daytona 500
The quartet of backers will appear on Gragson’s Dark Horse Mustang multiple times in 2024, including at Atlanta Motor Speedway the following weekend.
Gragson is a 13-time winner in the Xfinity Series and has 39 Cup starts to his credit, including one top five and one top 10. His best finish in 2023 was a 12th-place run at Atlanta.
About the author
Austin Bass joined Frontstretch in 2024 as a contributor to combine his passion for racing and writing. Born in Wilson, NC, he developed a passion for racing at an early age while attending local short tracks on Saturday nights with his dad and watching the stars of the sport from their living room on Sunday afternoons.
Bass is a graduate of UNC-Wilmington with a degree in Communication Studies where he developed a deep understanding, appreciation, and love for the Oxford comma. He is an industrial degreaser salesman for Cox Industries whenever he is not writing or talking about racing.
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