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Noah Gragson Retains Bass Pro Shops, TrueTimber, Black Rifle Sponsorship for 2021

Noah Gragson‘s car in the NASCAR Xfinity Series will look a lot like it did in 2021, JR Motorsports announced Nov. 19.

Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee will act as co-primary sponsors for Gragson’s No. 9 in the series for the full 2021 season.

“I’m excited that Bass Pro Shops will continue to support Noah,” Dale Earnhardt Jr., owner of JRM, said in a release. “He really made an impression on Johnny [Morris], Rusty [Sellars] and Evan [Hafer] this past year. Noah put a lot of effort into making that new relationship a successful one. It’s refreshing to watch a driver really invest time in the partners that support JR Motorsports. Everyone at JRM is thankful for the continued support of Bass Pro Shops, TrueTimber, and Black Rifle Coffee Company.”

In 2020, Gragson, in his second full-time season with JRM, won his first two Xfinity races and scored career highs in top fives (17) and top 10s (25) en route to a fifth-place finish in points.

Gragson will be joined by teammates Justin Allgaier and Michael Annett in the full-time JRM stable in 2021, while Josh Berry, Sam Mayer and Earnhardt will split the team’s No. 8.

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At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.