Nationwide’s Dash4Cash: A Great Promotion
For Nationwide Insurance, the Dash 4 Cash is reminiscent of both the “Winston Million” and “No Bull 5” as well as the Sprint Summer Showdown.
Tony Lumbis has headed the Marketing Department for Frontstretch since 2008. Responsible for managing our advertising portfolio, he deals with our clients directly, closing deals while helping promote the site’s continued growth both inside and outside the racing community through social media and traditional outlets. Tony is based outside Philadelphia.
Sprint to Make 1 Lucky NASCAR Fan a Millionaire
Any fan of NASCAR knows the importance of businesses supporting the sport and no company is more important to its long-term health than title sponsor Sprint.
Regan Smith Driver Diary: Congrats to Paul, Track Position, Kentucky & Wildlife
The first thing that I want to mention this week is how happy I am for Paul Menard and his entire family.
It’s Bracket Time! DIRECTV Kicks off 2nd Annual Head2Head Knockout Competition
Looks like it’s that time of year once again. The time where fans get the chance to put their “bracketology” knowledge to work as they …
NCGA & NASCAR: Fueling the Future
Among the myriad of changes NASCAR introduced in the 2011 season was the switch across all three major national series to Sunoco Green E15 fuel.
NASCAR’s Big New Hire Should Be Great For Business
As NASCAR plans on a future filled with growth, they’re counting on an old friend to help attract Fortune 500 brands to the sport.
For Tony Stewart & Office Depot, It’s Back-to-School Time!
Kids across the country are still savoring their summer vacation, but Tony Stewart and Office Depot are bringing a little “Back-To-School” excitement.
Dollars & Sense: The Architects of NASCAR’s Driver Brand
NASCAR is about the fans and in the age of 24/7 media, drivers need to work hard to keep the fanbase engaged and develop their own brand.
NASCAR Foundation Launches Betty Jane France Humanitarian Award
The first annual Betty Jane France Humanitarian Award will recognize the outstanding charitable and volunteer efforts of NASCAR fans.
Toyota & NASCAR: A Strong Partnership Across All Platforms
There are very few truly excellent sports sponsorship advertising campaigns, but the Toyota “Sponsafier” program absolutely has to be included.