Kids across the country are still savoring their summer vacation, but Tony Stewart and Office Depot are bringing a little “Back-To-School” excitement to millions of NASCAR fans this weekend in anticipation of the new school year. Office Depot is committed to helping parents, teachers and students go back-to-school with the tools they need to succeed.
During Saturday night’s inaugural NASCAR Sprint Cup Series race at Kentucky Speedway (July 9), Stewart will sport a special “Back To School” paint scheme on his No. 14 Office Depot/Mobil 1 Chevrolet Impala. The colorful scheme features a fun variety of school supplies and technology from Office Depot partners Gateway, Brother, Mead, Sandisk, PaperPro and Elmers. A notebook, calculator, laptop, thumb drive, white board, ruler, crayons, pencils and glue are just a few of the items that will adorn Stewart’s No. 14 machine, a host of supplies he’s aiming to take to victory lane.
“We always get excited about sporting a new back-to-school paint scheme on our No. 14 Office Depot/Mobil 1 Chevy,” Stewart said. “As parents begin thinking about the start of a new school year, this paint scheme is a fun way to remind them that Office Depot provides one-stop, back-to-school shopping for their children’s school supplies.”
The paint scheme also provides Office Depot with a unique way to reach its customers and to recognize and thank its loyal partners.
“At Office Depot, we are focused on providing great deals and convenient Back-to-School shopping for parents, teachers and students,” said Kevin Peters, President of North American Retail for Office Depot. “The Back-to-School paint scheme on Tony Stewart’s No. 14 Office Depot Chevy provides a fun and visual way for us to create awareness for this important shopping season for our customers. Additionally, we are thrilled to have a winning team of our partners on the car: Gateway, Brother, Mead, Sandisk, PaperPro and Elmer’s. These partners are an important part of our business, and it is great to have them on board.”
Additionally, Stewart is again partnering with the Office Depot Foundation on its National Backpack Program in 2011 and earlier this week helped donate 3,000 sackpacks containing essential schools supplies to schools and organizations that work with Northern Kentucky kids during a special event at the local Office Depot store in Florence, Ky. The event was attended by the city’s mayor, as well as a representative of the governor’s office, local schools and various non-profit organizations.
“I’ve always believed that no matter what career path you choose in life, education is the foundation to success,” said Stewart, who joined forces with the Office Depot Foundation in 2009. “Every kid deserves to head back to school with the tools they need to succeed.”
Through its National Backpack Program, the Office Depot Foundation donates sackpacks across the United States and internationally in an effort to help kids succeed in school. By the end of this year, Office Depot and the Office Depot Foundation will have helped more than 2.5 million children in need since the program began in 2001. Stewart will assist the Foundation in donating 350,000 backpacks nationwide in 2011, which is the most it has given out in a single year.
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About the author
Tony Lumbis has headed the Marketing Department for Frontstretch since 2008. Responsible for managing our advertising portfolio, he deals with our clients directly, closing deals while helping promote the site’s continued growth both inside and outside the racing community through social media and traditional outlets. Tony is based outside Philadelphia.
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