Nationwide’s Dash4Cash: A Great Promotion
For Nationwide Insurance, the Dash 4 Cash is reminiscent of both the “Winston Million” and “No Bull 5” as well as the Sprint Summer Showdown.
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Sprint to Make 1 Lucky NASCAR Fan a Millionaire
Any fan of NASCAR knows the importance of businesses supporting the sport and no company is more important to its long-term health than title sponsor Sprint.
It’s Bracket Time! DIRECTV Kicks off 2nd Annual Head2Head Knockout Competition
Looks like it’s that time of year once again. The time where fans get the chance to put their “bracketology” knowledge to work as they …
NCGA & NASCAR: Fueling the Future
Among the myriad of changes NASCAR introduced in the 2011 season was the switch across all three major national series to Sunoco Green E15 fuel.
NASCAR’s Big New Hire Should Be Great For Business
As NASCAR plans on a future filled with growth, they’re counting on an old friend to help attract Fortune 500 brands to the sport.
NASCAR Foundation Launches Betty Jane France Humanitarian Award
The first annual Betty Jane France Humanitarian Award will recognize the outstanding charitable and volunteer efforts of NASCAR fans.
Toyota & NASCAR: A Strong Partnership Across All Platforms
There are very few truly excellent sports sponsorship advertising campaigns, but the Toyota “Sponsafier” program absolutely has to be included.
The Fast Factory to Success: NASCAR Manufacturers Developing Technology, Winning Consumers
NASCAR is the only sport which uses differentiated products as the medium of competition. Ford, Chevy, Chrysler and Toyota represent more than a decal.
Nothing but Growth for Growth Energy, American Ethanol & NASCAR
American Ethanol is something the sport of NASCAR has fully embraced in 2011.
Coca-Cola & NASCAR: An Enduring Partnership
The partnership between Coca-Cola and NASCAR is as symbiotic as it is long – stretching back some five decades right to the very roots of the sport.