Race Weekend Central

“Race In To Win” With Dollar General

Just three races remain before the elite field of 12 is set for the 2011 Chase for the Sprint Cup. With visits to Thunder Valley (Bristol Motor Speedway), Atlanta Motor Speedway and Richmond International Raceway all in the near future, the action on the track promises to be as exciting and as unpredictable as it has all season long.

And as a long-term NASCAR partner, the Dollar General Corporation is going to make it just that little bit more exciting with the launch of their Dollar General “Race In To Win” sweepstakes – the first-ever national retail program built around the Chase, NASCAR’s version of the playoffs. In all, customers will have the chance to capture more than 9,000 prizes, including free gas for a year, a trip to Las Vegas and a cool quarter of a million dollars.

Participation is easy: customers merely have to visit their favorite Dollar General Store, purchase qualifying products and – voila! – they’re halfway to hitting it big. They can then visit www.dollargeneral.com or call 1-800-813-5738 to enter required information from their purchase receipts that finishes the job.

The “Race In To Win” sweepstakes will launch on Aug. 28 and run through Nov. 12, wrapping up days before the season-ending race at Homestead. Eight-time Most Popular Driver Dale Earnhardt Jr. will help to deliver the message to millions of Dollar General customers and bring the program to life in stores, online and on national radio.

“I’m proud to be a part of this exciting Dollar General sweepstakes,” said Earnhardt. “It’s a great time of year for NASCAR drivers as well as Dollar General customers. There are many great prizes for fans, so this is a great time to be shopping at Dollar General.”

The company, which also sponsors the Nationwide program of Turner Motorsports – driver Reed Sorenson is battling for a championship – is thrilled to be a trailblazer off the track, too. It’s a win-win situation for all, heightening NASCAR awareness while rewarding longtime customers for their patronage during these tough economic times.

“Dollar General customers rely on us for convenience and value every day,” said Rick Dreiling, Dollar General’s chairman and CEO. “As we near the holidays, the ‘Race in to Win’ sweepstakes will add some fun and excitement to our customers’ shopping experience while providing a little extra cash to some lucky winners.”

“NASCAR fans are among the most brand-loyal fans in all of sports and so many of them enjoy shopping at Dollar General, where they can find their favorite products at low, everyday prices,” said Steve Phelps, NASCAR Chief Marketing Officer. “We’ve found the NASCAR bar mark is a key differentiator at retail in terms of purchasing behavior and we couldn’t think of a better partner than Dollar General to deliver the first-ever Chase-themed retail program.”

Ten lucky first prize winners will a receive a trip for two to Las Vegas for NASCAR Sprint Cup Series Champion’s Week™, free gas for a year and a chance to win the grand prize of $250,000. Customers can also instantly win one of thousands of Visa® prepaid cards.

Note: There is no purchase necessary to enter or win. For complete sweepstakes details and rules, visit www.dollargeneral.com.

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About the author

Tony Lumbis has headed the Marketing Department for Frontstretch since 2008. Responsible for managing our advertising portfolio, he deals with our clients directly, closing deals while helping promote the site’s continued growth both inside and outside the racing community through social media and traditional outlets. Tony is based outside Philadelphia.

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