Michael McDowell will have RCA sponsoring his No. 71 Chevrolet in three NASCAR Cup Series races, Spire Motorsports announced April 30.
It marks the return of RCA to NASCAR for the first time in three decades. The company last partnered with Cale Yarborough Motorsports in the 1990s, running an iconic red scheme for their No. 98 car.
McDowell will carry the red-and-white RCA colors at Dover Motor Speedway for the All-Star Race, as well as Bristol Motor Speedway in September and Talladega Superspeedway in October.
“Our Spire Motorsports team has been working so hard these last few months to bring in new partners, and RCA is a great fit,” McDowell said in a release. “Our sport relies on communication, and the RCA brand has a deep history of keeping people connected. I am excited to wear the RCA colors and represent the brand and its values on and off the track.
“I’m especially looking forward to Talladega (Superspeedway) later this fall. We started on the pole last October and led a lot of laps. We expect to bring that same speed this year with the RCA colors on our No. 71 Chevrolet.”
McDowell has one top five and two top 10s so far this season. He sits 23rd in the Cup standings.
The All-Star Race is set to air Sunday, May 17 at 2:30 p.m. ET on FOX Sports 1.
Joy joined Frontstretch in 2019 as a NASCAR DraftKings writer, expanding to news and iRacing coverage in 2020. She's currently an assistant editor and involved with photos, social media and news editing. A California native, Joy was raised watching motorsports and started watching NASCAR extensively in 2001. She earned her B.A. degree in Liberal Studies at California State University Bakersfield in 2010.
Good for McDowell/Spire. Nice seeing the smaller teams signing multi-race deals with new sponsors.
Didn’t know the RCA name had been revived. Looks like the name is now owned by Talisman Brands, and Curtis is making many/most RCA branded products.
If anyone is ever bored, the history of RCA is quite interesting to read. Born out of General Electric for national security reasons, largely controlled by the US Navy in the early years. Eventually, RCA spawned broadcast network NBC, which in turn spawned ABC. I always knew RCA was once a powerhouse, but when I learned more a few years ago, I realized it was once a dominant force.