23XI Racing has its second sponsor announcement of the week, with Comparion Insurance Agency joining Tyler Reddick‘s NASCAR Cup Series team on Jan. 21.
The company will sponsor Reddick’s No. 45 in multiple races in 2026, beginning at Bristol Motor Speedway in the spring.
“Bringing a new brand into our sport is always a great feeling, and everyone at 23XI welcomes Comparion to the family,”23XI President Steve Lauletta said in a team release. “With a presence across the country that overlaps with every NASCAR market, we’re eager to introduce NASCAR fans to Comparion agents throughout the season.”
“I’m looking forward to Comparion joining our team and can’t wait to see their car on track for the first time,” Reddick added. “It’s always fun to help introduce a new brand to 23XI and our sport, and it’ll also be fun to help introduce our fanbase to Comparion throughout the year. We’re ready for an exciting season, and proud to have Comparion be a part of the No. 45 team this season.”
The rest of Comparion’s schedule on the No. 45 was not announced.
Reddick earned seven top fives and 14 top 10s during the 2025 season, finishing ninth in points.
The news follows the Jan. 20 announcement that Xfinity will sponsor both Reddick and Bubba Wallace at 23XI in 2026.
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