Grillo’s Pickles will continue its sponsorship of Front Row Motorsports’ NASCAR Cup Series team in 2026, FRM announced Nov. 14.
The company will sponsor Noah Gragson and Todd Gilliland‘s Nos. 4 and 34 in multiple races.
In all, Grillo’s will be featured in five events. Four will be via Gilliland’s No. 34, starting with EchoPark Speedway in February and continuing at the Coca-Cola 600, Naval Base Coronado and the summer Daytona International Speedway event.
Additionally, Gragson’s No. 4 will carry Grillo’s sponsorship at Talladega Superspeedway in April.
“It’s without a doubt that Grillo’s Pickles has one of the most recognizable paint schemes on the track — the fans absolutely love it,” Gilliland said in a team release. “They’ve brought a ton of energy to our race program and some incredible creativity with their paint schemes, especially the Snoeman and Hot Pickle cars.
“Our partnership has really grown into a friendship, and that’s something special to me. Grillo’s Pickles has made its mark within the NASCAR community, and I’m proud to have contributed to that and continue to be a part of it.”
Gilliland earned one top five and five top 10s in 2025, while Gragson snagged one top five and three top 10s.
Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.
At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.