Phorm Energy has partnered with Hendrick Motorsports in a multiyear deal, the team announced June 5.
The partnership will run through 2027 and will include primary sponsorship of William Byron’s No. 24 Chevrolet in the NASCAR Cup Series for two races in 2026 and four in 2027.
The brand will also serve as a full-year associate sponsor of the organization starting this season.
“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” Jeff Gordon, vice chairman of Hendrick, said in a team release. “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community.
“We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”
Byron has one win, seven top fives and nine top 10s in 2025 and leads the points entering this weekend’s race at Michigan International Speedway.
Jake Altmayer joined the Frontstretch team in 2025, assisting as a news writer and contributing to other weekly columns and articles, such as Friday Faceoff and Xfinity Breakdown. A 2024 graduate of DePaul University, Altmayer has closely followed NASCAR's national series (Cup, Xfinity and Trucks) for nearly a decade and has attended more than a dozen races over the course of that time. In his free time, he enjoys cycling, spending time with his loved ones, and listening to his favorite band, the Beach Boys.