Sponsorship is unique in NASCAR compared to other sports. While other major sports do rely on some sponsorship money, teams in NASCAR rely on sponsorship for the majority of their revenue in order to stay afloat. Sometimes, bad apples can appear.
Big Daddy’s BBQ Sauce sponsored many different race teams in the late ’90s and early ’00s. Frontstretch‘s Jared Haas dives into the history of Big Daddy’s sponsorship in motorsports.