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McDonald’s Expands 23XI Sponsorship

McDonald’s will expand its sponsorship of 23XI Racing in the NASCAR Cup Series in 2022, representing both of the team’s cars, 23XI announced Dec. 7.

The restaurant chain sponsored Bubba Wallace‘s No. 23 in a limited schedule in 2021 and will do so again in 2022, including at the season-opening Daytona 500.

Additionally, it will adorn Kurt Busch‘s No. 45.

“McDonald’s has really stepped up over the years and played a large part in my career,” Wallace said in a team release. “Getting McDonald’s back to victory lane for the first time since 1994 and having them on our Camry for my first win in the Cup Series this year was really special. To be a part of the McDonald’s family and be involved in programs like Black and Positively Golden and work toward similar goals both on and off the track also means a lot to me.

“I’m excited to continue to build on our relationship and get the 2022 season started with McDonald’s on our Camry TRD for the Daytona 500 – hopefully with another trip to victory lane.”

Added Busch: “Racing with Monster Energy over the last decade together has been an incredible ride,. We win, we have fun, we promote together, and I am very grateful for their partnership. It feels like family racing for them, and I believe McDonald’s will have the same feel. The power of these brands elevates the No. 45 Camry TRD to a top tier level before we even take the green flag. Let’s win!”

Outside of the Daytona 500 sponsorship, other races for McDonald’s on Wallace’s or Busch’s cars were not announced, though the release indicated the sponsorship will be expanded for Wallace in 2022. In 2021, McDonald’s was a primary sponsor for eight races.

Wallace won a race and scored three top fives and three top 10s in 2021. Busch, driving for Chip Ganassi Racing, earned one win, six top fives and 14 top 10s.

About the author

Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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Kurt driving a JGR car is going to be fun to watch. I think the only thing holding Kurt back from more victories were the cars he was driving. No doubt who’s going to be the dominant racers on this team.

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