NASCAR on TV this week

Sprint Cup Series Viewership Lowest Since the ’90s

The NASCAR Sprint Cup Series race on Sunday at the Pocono Raceway averaged 4.3 million viewers on NBCSN. The viewership registered a 2.6 house hold rating, according to the NBC PR Twitter account.

Sports Media Watch reported a ratings decrease seven percent and two percent in viewership compared to last season. Compared this weekend to 2013, that number is even more dismal with a decrease of 19% in the ratings and 15% in viewership. Both of those races were televised on ESPN.

The sport has not seen a 2.6 rating since the late ’90s, according to the report from Sports Media Watch. The overall viewership ranks as the lowest since around the year of 2000.

The race on Sunday gave NBCSN the second highest rating for a sports program not related to the Olympics. It trails the Brickyard 400, with a rating of 3.0 and an average 4.7 million viewers.

16 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments