Race Weekend Central

Money: Fifth Third Bank Partners With Daytona International Speedway

As Daytona International Speedway’s “Daytona Rising” project nears its completion, the track has added a powerful new partnership.

Daytona track officials announced Tuesday that Fifth Third Bank will become the official bank of the 2.5-mile oval. With the deal, Fifth Third will install numerous ATM’s all throughout the new concourse in 2016.

“The motorsports industry continues to be an important segment for Fifth Third Bank,” said Brian Lamb, president and CEO of Fifth Third Bank in a release. “We are proud to be the official bank of this landmark racing venue and its global sports brands, and we look forward to delivering innovative financial solutions to Daytona International Speedway as it continues to grow.”

As a result of the multi-year partnership between the track and bank, Fifth Third will provide numerous services to the track, including corporate hospitality and a section to interact with the race fans. The bank, headquartered in Cincinnati, Ohio, will gain the rights to use Daytona logos in their advertising.

“We are very pleased to welcome Fifth Third Bank as the official bank of Daytona International Speedway,” said Chitwood. “DAYTONA Rising continues to serve as a valuable marketing platform for our growing list of partners.”

This isn’t Fifth Third Bank’s first experience with NASCAR. The company became a sponsor of Roush Fenway Racing driver Matt Kenseth in 2012, and is serving as a primary sponsor for RFR driver Ricky Stenhouse Jr. this season.

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Carl D.

Fifth Third Bank? That’s really the name of a bank?

Brian in PDX

Thought the same thing, Carl. For all that money, maybe some new branding is in order. … and the ATM fees will be $5.00 per transaction, you know, like “500.” Sounds racy, right!?! ;-)

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