Joe Gibbs Racing announced on Wednesday that Stanley Black & Decker, a manufacturer of hand and power tools, along with accessories, will move to the soon-to-be four car operation starting with the 2015 season. The Stanley Tools division will serve as the primary sponsor on Carl Edwards’ No. 19 Toyota in 12 races next season, joining up with ARRIS. The DeWalt Tools division will serve as the primary sponsor of Matt Kenseth’s No. 20 for six races, joining Dollar General.
In addition, the deal will provide Joe Gibbs Racing with associate sponsorship on the Nos. 18, 19 and 20 Toyotas during the season. Stanley Tools will be a full-season associate sponsor on Kyle Busch’s No. 18. When not serving as a primary sponsor, Stanley Black & Decker brands will serve as associate sponsors on Edwards and Kenseth’s cars. In addition to Stanley and DeWalt, those brands include (but are not exclusive to) MAC Tools, Black & Decker, Porter-Cable and Bostitch.
Officials from Joe Gibbs Racing are thrilled to have Stanley Black & Decker onboard for the next couple of years.
“We are thrilled to announce a new partnership for Joe Gibbs Racing with both STANLEY and DEWALT,” said Joe Gibbs, owner of Joe Gibbs Racing. “They have a great history in our sport. We’ve had a partnership with Mac Tools that dates back to our first days here at JGR. It’s an honor that they chose to come on board and support both Carl and Matt.”
For Kenseth, the deal marks a return of sorts. Prior to their merger with Stanley Works to form Stanley Black & Decker in 2010, DeWalt Tools served as a primary sponsor for Kenseth for 11 seasons, dating back to 1999 with Reiser Racing in the then-Busch Series. DeWalt followed Kenseth to Cup in 2000 and stayed for ten seasons, winning the championship in 2003. 18 of Kenseth’s 31 career Sprint Cup victories have come with DeWalt sponsorship. As a result, Kenseth is quite anxious to recapture past magic.
“It is a special feeling to have the opportunity to partner with DEWALT again,” Kenseth said. “I have so many tremendous memories with them and I’m looking forward to representing their brand again and creating new memories.”
The DeWalt sponsorship announcement for the No. 20 means that Kenseth is now fully funded for the 2015 season. Dollar General will serve as the primary sponsor for the other 30 races. For Edwards, the team still needs sponsorship for six more races.
About the author
Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor.
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