What To Know Heading Into 2013: NASCAR’s Media Tour Hits And Misses

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The Sprint Media Tour is a four-day trek through the racing landscape around the greater Charlotte area. It allows media members the opportunity to eat better than they will for the next month, drink more than they do the rest of the year and are told the “inside information” inside each team for the coming year — depending on how many insightful questions they come up with. But in the end, media and fans learn far too little, hear a lot of the same answers, realize every team thinks they’re going to win the championship and end up wondering what would Brian France do without a teleprompter.

With all that being said, there are still a few small observations you pick up along the way. Here’s some of mine that didn’t fit within the confines of a “normal” column…

Too Much of a Good Thing? How Social Media Has Changed NASCAR

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The NASCAR Sprint Media Tour Hosted by Charlotte Motor Speedway spent its 31st anniversary visiting with the sport’s biggest names, from team owners to drivers to NASCAR executives. Optimism abounded about the new sixth-generation race cars, while sponsorship talk was a mixed bag with some teams announcing new backers, others championed extensions with old ones while the rest revealed a number of races still unpaid for. NASCAR outlined its plans for a much faster track-drying procedure and expressed continued support of the much-maligned Chase format.

A few teams debuted new drivers, like Penske Racing’s Joey Logano; Roush Fenway trumpeted Ricky Stenhouse, Jr.’s rise to Cup and Travis Pastrana’s Nationwide presence. A few new paint schemes were unveiled, to limited fanfare while Nationwide Series drivers took on the media in some game-room challenges. All in all, there was plenty to talk about; none of it Earth-shattering, but plenty of tidbits to feed the race-starved masses in the heart of the winter offseason.

From The Drawing Board To Daytona: What Makes A Gen-6 Car A Gen-6 Car

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There is no question that fans will be bombarded with the term “Gen-6” car throughout 2013, especially in the first few weeks of the season. But what does that mean, and how is this car different from the oft-criticized CoT?

Let’s attempt to find out. There are a few obvious aspects of this “reformed chassis” that clearly identify it as a Gen-6. The most obvious one is that the bodies on the cars more closely resemble those that can be purchased off the showroom floor. The adjustment, aesthetic in nature was done to please fans who felt the three remaining makes of Ford, Chevy, and Toyota had begun to look exactly the same.

Pace Laps: Media Tour Takeaways And NASCAR Sponsors, Good And Bad

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*Sprint Cup: Sponsorship Headlines 2013 NASCAR Sprint Media Tour* Last week’s NASCAR Sprint Media Tour Hosted by Charlotte Motor Speedway featured several teams and drivers from NASCAR’s top division, and one common thread in discussions was sponsorship. While several teams added new backers, some high-profile ones still have open races just a month before the season begins with the Sprint Unlimited at Daytona. Tops on the list is perennial Most Popular Driver award winner Dale Earnhardt, Jr., who still has up to 13 unsponsored races.

Unlucky Seven: Drivers Who Must Ramp It Up In 2013

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NASCAR is a sport driven by performance. What a driver accomplishes, or fails to accomplish, on the racetrack affects not only his personal gratification but his team’s — and even his sponsor’s — bottom line. Sure, some give more leeway than others, and some drivers are more likely to get the benefit of the doubt. But the bottom line is no different than that of any other employer. If a driver doesn’t live up to expectations, eventually, his job could be on the line, his failure trumpeted not just by his team but by others. Race fans can be brutal, the media can be even more relentless, and there are plenty of drivers in the garage holding pink slips and looking for work. Don’t overlook that personal desire to be competitive, either; sometimes, a driver’s worst enemy in trying to fix weeks worth of failure is himself.

Speedway Motorsports Incorporated Putting “Fans First”

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Bruton Smith is well known for many things, but one of his more endearing features is that he has built a speedway empire by always focusing on the fans and their experience. During this week’s activities on the Sprint Media Tour Presented by Charlotte Motor Speedway, the chairman of SMI held court with the heads of all eight of his racing facilities. The focus of the presentation was to announce new initiatives designed to further engage the fans, a set of goals he’s entitled “Fans First.” The program will have several components, but it is designed to further remind fans that they are the most important piece that keeps SMI together.

Mirror Driving: The Best Of The Best And Make Your Own NASCAR Schedule

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*It’s hard to compare drivers across different eras of the sport. But 20 or 30 years from now, which active drivers are we going to look back at as the best of this current generation?*

Summer: I think you have to look at Jimmie Johnson by default.
Tom: Jimmie Johnson is a given.
Mike: Johnson, Tony Stewart, Jeff Gordon, Kyle Busch, Brad Keselowski and Kyle Larson.
Amy: Johnson is an incredibly smooth, intuitive driver. Jeff Gordon has been winning for 20 years now and is a certain Hall of Famer. But I still think the best pure talent in the sport today is Stewart.