Race Weekend Central

Dollars And Sense: The Jet Dryer “Explosion” – NASCAR Sponsor Raking In Exposure

Quick! Do you remember who won the 54th running of the Daytona 500 on Monday night, February 27, 2012? I didn’t think so. Hey forgetful, it was Matt Kenseth! But what do you _really_ remember about that race?

If I was a betting man, I’d be willing to wager that if you remember anything about the 2012 Daytona 500, you have visions of the red and white Target car sliding out of control into a yellow jet dryer, setting off a huge explosion. Because the images that people can’t forget, that scene was the event in question lap 160 during a ServiceMaster Clean Caution Period.

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