HP Inc. and Hendrick Motorsports will partner in the NASCAR Cup Series through 2029, the race team announced Oct. 1.
HP will sponsor the No. 24 driven by William Byron twice each season.
HP’s first primary sponsorship came in 2023, when its branding was adorned by Byron at the Charlotte Motor Speedway ROVAL. HP has returned on Byron’s car each year since.
“HP understands the demands of a high-performance organization, and we trust their technology, expertise and support,” team owner Rick Hendrick said in a release. “William has done a terrific job as a spokesperson, representing HP the right way and delivering results on the racetrack. We also work closely together to deliver wins for their business. That teamwork has made this a strong partnership, and we’re proud to continue it through 2029.”
Byron’s next race with HP is this weekend at Las Vegas Motor Speedway. The company also sponsored him at EchoPark Speedway, where he finished 16th.
Through 30 races this season, Byron has five top fives and 14 top 10s, currently 12th in points.
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