Tyler Reddick will have Rockstar Energy sponsorship in multiple NASCAR Cup Series races this season, 23XI Racing announced April 16.
The brand’s first race on the No. 45 will be at Talladega Superspeedway.
Specific other races for the Rockstar-branded car were not announced.
“Joining Rockstar Energy now is the right fit for both of us,” Reddick said in a team release. “From day one, it was clear we share that winner-take-all attitude. I’m fired up to rep the yellow star with the No. 45 team and bring Rockstar to victory lane this season.”
“Our goal is always to surround our drivers with partners that reflect their discipline, grit, and commitment to excellence and Rockstar’s ambition and support for Tyler signaled exactly that,” 23XI President Steve Lauletta added. “Aligning with an athlete and team performing at this level speaks volumes to where the brand is headed in this new chapter. Together, Rockstar and Tyler are poised to bring a lot of excitement to the track this season, and we look forward to seeing the partnership come to life.”
Reddick has earned four wins, five top fives and six top 10s through eight races this season, placing him first in points entering Kansas Speedway this weekend.
Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.
At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.
Interesting. Direct competitor to Herbst’s sponsor (Monster). Seems the rumors Herbst is out after this year are likely correct.