Chase Elliott‘s Hooters sponsorship in the NASCAR Cup Series is ending early, as the company and Hendrick Motorsports have ended their partnership agreement, the team said in a statement to RACER’s Kelly Crandall.
Hooters was initially scheduled to sponsor the No. 9 in three races in 2024. It fulfilled those obligations at Atlanta Motor Speedway and Texas Motor Speedway, with Elliott winning the latter.
However, Hooters will not adorn Elliott’s car at Richmond Raceway in August as previously announced.
In 2021, Hooters re-upped with Hendrick for a contract that was set to conclude at the end of 2024.
The restaurant chain recently closed dozens of locations across the U.S.
Elliott has one win, seven top fives and nine top 10s in 2024.
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Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.
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Looks like Hooters wasted a lot of money on NA$CAR sponsorship. Maybe they are the first sponsor to give up on NA$CAR? Haas already has.
Ummm, wrong and wrong. Hooters benefitted enough from its NASCAR driver, team and race sponsorships to invest heavily in the sport for more than 30 years. They’ve been in and out of the sport over that time but keep coming back because it’s a great way to reach their key audience. Their financial woes are temporary and they will be back. Their withdrawal from the sport announced today is simply a business decision that parallels their recent restaurant closures. You heard it here first: They will be back. As for Carl Haas, Stewart-Haas racing is pulling out of NASCAR but Haas is retaining a Cup Series charter to compete in 2025 and probably beyond. It’s helpful to know your facts before making ridiculous and false claims. Do better next time. 🏁
If Carl Haas competes in 2025 it will be a miracle, he died in 2016. As far as hooters, Rick said Hooters had not been able to meet their financial obligations to his organization. Which means they couldn’t or wouldn’t pay their money to HMS. But your right, it is definitely helpful to know your facts, before criticizing others, mr Rob Copeland.
Poor Rob.
Rob is bringing back the dead.