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Dale Earnhardt Jr. Running Bristol Xfinity Race in 2023

Dale Earnhardt Jr.‘s yearly NASCAR Xfinity Series race has been chosen.

Earnhardt will drive the No. 88 for JR Motorsports in the Bristol Motor Speedway night race Sept. 15, JRM announced Jan. 10.

Earnhardt was previously announced as returning for his once-a-year cameo, but the location of the event had not yet been revealed.

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Unilever will sponsor the effort, and the company will also adorn Justin Allgaier‘s No. 7 in six races.

“We’ve been partners with Unilever since the very early days of JR Motorsports,” Earnhardt said in a team release. “They’ve been with us as our program has grown and been an important part of our success — on and off the track. They’re a key component of our company. I’m grateful for their support, and I’m happy to watch our partnership continue to grow.”

Earnhardt has made one start a year in the series since 2018, his first year of retirement from full-time competition. He has three top fives and three top 10s in those five starts, with his most recent result an 11th-place run at Martinsville Speedway last year.

About the author


Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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Always a good story. Bristol is a big bite.

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