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Bubba Wallace Re-Ups With Columbia for 2023, Beyond

Columbia Sportswear has re-upped with Bubba Wallace for the 2023 NASCAR Cup Series season and beyond, 23XI Racing announced Dec. 14.

Columbia will support Wallace’s No. 23 as a primary sponsor for multiple races in what the team referred to as a multi-year extension, though the exact amount of races was not disclosed.

“Working with Columbia has been a fantastic match as they share a lot of the same values that I have and that the team supports,” Wallace said in a team release. “It’s also been a fun relationship that’s allowed me to spend more time exploring the outdoors and following my passions. I’m honored to have them continue this journey with me and 23XI and look forward to more exciting things to come in 2023.”

See also
2022 NASCAR Top Storylines: Tyler Reddick Proves Timing Is Everything in Breakout Season

“23XI has enjoyed a great partnership with Columbia and we are excited to announce their continued support of Bubba and the No. 23 team,” 23XI President Steve Lauletta added. “As a founding partner with 23XI Racing, Columbia has believed in our team and mission from day one, and the support of such a well-known and well-respected brand has been integral to our success. We’re looking forward to many more seasons with Columbia as part of the 23XI family of partners.”

Wallace earned one win in 2022 and scored career highs in top fives (five) and top 10s (10), finishing 19th in the 2022 standings.

About the author

Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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Get Real

Of course, all the racist blm supporting companies are jumping on board.

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