Race Weekend Central

Rebranding Brandon Brown: Part 2 – Entering NASCAR

For the last eight months, full-time NASCAR Xfinity Series driver and small-team owner Brandon Brown has been at the epicenter of a political controversy not of his own doing. You know the one.

At the beginning of the 2022 racing season, Brown struggled to secure sponsorship for his No. 68 Chevrolet after a whirlwind of dissension, sparked from a new political rally cry, had made sponsors shy away from his prospering race team. Just like that, he and his Brandonbilt Motorsports employees were back to square one, and they’ve been rebuilding ever since.

But you probably already knew that.

What you may not have known is the now seven-year NASCAR racing veteran is the mind behind his own marketing scheme and, unlike many racing drivers, is a college graduate with a Bachelor’s Degree in Communications from Coastal Carolina University. Brown’s marketing projects began when he was still in high school, gathering experience that he uses to this day.

Experience he needs now more than ever.

Take a listen to episode two of this four-part Frontstretch exclusive, where Brown discusses his decision to enter the world of NASCAR and learning lessons of how brutal the racing market can be – complete with stories about his first Truck start, securing his first real sponsorship, learning marketing lessons in college, his father’s sudden cancer diagnosis and his first NASCAR playoff experience.

If you haven’t listened to episode one, click here.

About the author

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Dalton Hopkins began writing for Frontstretch in April 2021. Currently, he is the lead writer for the weekly Thinkin' Out Loudcolumn and one of our lead reporters. Beforehand, he wrote for IMSA shortly after graduating from Embry-Riddle Aeronautical University in 2019. Simultaneously, he also serves as a First Lieutenant in the US Army.

Follow Dalton on Twitter @PitLaneLT

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