Race Weekend Central

Rebranding Brandon Brown: Part 1 – The Early Years

For the last seven months, full-time NASCAR Xfinity Series driver and small-team owner Brandon Brown has been at the epicenter of a controversy not of his own doing. You know the one.

At the beginning of the 2022 racing season, Brown struggled to secure sponsorship for his No. 68 Chevrolet after a whirlwind of dissension, sparked from a new political rally cry, had made sponsors shy away from his prospering race team. Just like that, he and his Brandonbilt Motorsports employees were back to square one, and they’ve been rebuilding ever since.

But you probably already knew that.

See also
Eyes on Xfinity: Ryan Sieg Down but Not Out

What you may not have known is the now seven-year NASCAR racing veteran is the mind behind his own marketing scheme and, unlike many racing drivers, is a college graduate with a Bachelor’s Degree in Communications from Coastal Carolina University. Brown’s marketing projects began when he was still in high school, gathering experience that he uses to this day.

Experience he needs now more than ever.

Watch or listen to episode one of this four-part Fronstretch exclusive, as 29-year-old Brown discusses his childhood, the beginning of his passions for racing and his earliest lessons learned in the brutally competitive world of motorsports marketing.

About the author

Dalton Hopkins began writing for Frontstretch in April 2021. Currently, he is the lead writer for the weekly Thinkin' Out Loud column and one of our lead reporters. Beforehand, he wrote for IMSA shortly after graduating from Embry-Riddle Aeronautical University in 2019. Simultaneously, he also serves as a First Lieutenant in the US Army.

Follow Dalton on Twitter @PitLaneLT

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Bill B

Let’s go Bowling!?

Steve R

sorry your propaganda story is a joke; brown showed the world who and what he is

Old Fan

What exactly is wrong with Brandon Brown?

Brian C

If you,as a driver/owner, were offered a full season of sponsorship from a company and others were were footing one or two race deals, would you accept it? Kaulig Racing and Landon Cassill did the exact same thing with Voyager. The only reason LGBCoin didn’t pan out was because its name offends snowflakes. In reality, if not for its name, it probably would have had the same success as Dogecoin did in 2016.

I’m sorry not every article on the Internet is about Bubba’s participation trophies.

Bill B

What the hell are you talking about? All he did was win a race. The idiots in the stands are the ones that did the whole LGB chant. He had no control over that.

Bobby DK

Not to mention Kelly Savast (with probably some producer telling her what to say) who was the actual catalyst for the whole LGB movement. And then after having been approved by Nascar for a sponsorship and then pulled, if I was Brandon I would sue Kelly, NBC and Nascar down to their socks!

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