Who … should you be talking about after the race?
Part of what made the 2022 Busch Light Clash interesting was the fact some different drivers worked their way into the conversation on the quarter-mile L.A. Coliseum bullring. Justin Haley won his heat, while Ryan Preece, rookie Harrison Burton and even hard-luck Cody Ware made noise as well. But when push came to shove (and it did), the feature all came down to a pair of champions, with Joey Logano bettering Kyle Busch to win the race for the first time away from Daytona Beach.
Busch started on the pole and led twice for 64 laps, swapping the top spot with Tyler Reddick, who also led two times for 51 laps before a drive train failure ended his day early. Busch survived several charges from the No. 22, but couldn’t hold Logano off quite long enough. Logano was able to nose by Busch to lead the final 35 laps.
And don’t forget (the competition certainly won’t): Ty Dillon. He’ll be in the conversation this week for two reasons. First, and most dubious, was his racing style in the second last chance qualifier. Starting last after an issue in his heat, Dillon took the path of least resistance toward the front: through other racecars.
The use of the bumper of his No. 42 led FOX’s Mike Joy to note that “he’s hit everything but the lottery” during the race, including a couple of rounds with an increasingly frustrated Burton. Dillon won the race after moving everyone out of his way but was disqualified for blatantly jumping the final restart, the second time in that 50-lap event he was penalized for a restart violation.
But Dillon is racing for a newly-formed team in Petty GMS Racing, and he certainly got noticed for running near the front this weekend. His sponsor, Black Rifle Coffee, got plenty of airtime, and Dillon nearly did bag a win in that qualifier. It was an impressive run for a team looking to make a splash on the Cup scene. With that type of effort, Dillon could be a threat at Daytona in two weeks if anyone is willing to work with him after his antics on Sunday.
What … is the buzz about?
A large portion (70%, according to an AP report) of fans in attendance this weekend were first-time race-goers. While that’s a great thing for NASCAR, the real question is how many of them will stick around? It’s one thing to attend a race in person because there’s nothing quite like the sound, the smell, the electricity in the air.
But it’s another to tune in week after week once the high wears off. They might watch Daytona, because, well, Daytona, but will new fans stick through the West Coast swing and beyond? The broadcasts have to capture the racing there in a similar way as fans remember when they attended a live event. Can that happen? It probably will for some, but by and large, a one-and-done gimmick won’t grow the sport in the direction NASCAR hopes. They need more, and it has to be done right.
Where … could this lead?
After a race that was surprisingly good, is the concept of a one-off race on a temporary track something that can bring NASCAR directly to other cities? The racing surface itself proved to hold up well, SAFER barriers were in use and the tiny infield worked as well for the type of race this was.
Points-paying races would be a difficult fit because there’s no room for traditional pit stops. But fans have wanted to see the All-Star Race move venues annually for a while now, and this format could be a way to not only move it around but to bring it to new venues and keep the short-track feel and format.
NASCAR has long wanted to bring racing to New York City. Could something similar happen there? The untapped Pacific Northwest presents an interesting challenge, as well. The track was built in just six weeks, and two weeks from now, it will be gone. That’s appealing in that a stadium isn’t tied up for months on end for a race.
A lot went right in Los Angeles, and that could lead to more options for the future.
When … was the moment of truth?
The Clash provided the first look at the brand-new Next Gen racecar. The race itself was a mixed bag. You saw the frontrunners pull away from the field perhaps more than some hoped, but there was also plenty of short-track action.
However, there’s no track on the actual Cup circuit tat’s close to the Coliseum in layout. Even Martinsville Speedway is twice as long, and Bristol Motor Speedway will be covered in dirt when we see it next. So it’s a pretty poor test of what the new car will look like in real competition. Part of the reason the frontrunners could get away a bit was that they didn’t have to fight off a half-dozen others to do it. And with lap speeds of less than what the average commuter hits on the highway, it’s not a good place to judge the role aerodynamics will play.
So the truth here is that L.A. was a fun place, and race to start the season. It came without the carnage that the Clash often brought at Daytona but still had action, and it was a good draw for some people who may never have gone to a race somewhere else. The inclusion of all the teams was a great call, and it didn’t serve as a test session for the elite who needed it the least. The Clash was a little overhyped, but also frivolous fun, a bit like L.A. itself, really.
Why … should you be paying attention this week?
This coming week, there’s some football game or something, so you don’t have to pay attention to that so much. But after that, it’s game on as NASCAR heads to Daytona and all the barely controlled chaos that’s now a very condensed Speedweeks. It won’t be a great test of the new car, but it’ll be typical Daytona, where the playing field is level and carnage is waiting around every turn.
It’s the time of the season when anything can happen because the slate is clean and possibilities endless. It’s the best part of racing when everything is both new and timeless. Bring it on.
How … much did TV coverage affect the race?
L.A. should have been the simplest race for FOX to cover this year. The Coliseum is small enough that we could have been treated to a real fan’s view: a wide-angle shot covering the entire track. We could have easily seen all the action in what was, by necessity, an action-filled event.
But we didn’t.
FOX went with the same-old same-old, tight shots of one or two cars, and at a true short track, it all but ruined the racing. Even many of the battles and the bump-and-runs were shot too close, making it harder to really see how the moves were actually made because they didn’t really show the setup to get there.
Every time there were some good wide shots and the racing looked fun to watch, the cameras zoomed right back in and took it all away. It was a better race (I think) than the broadcast allowed it to be.
And that’s why retaining those new fans will be so difficult.
RACE WEEKEND CENTRAL: L.A.
About the author
Amy is an 20-year veteran NASCAR writer and a six-time National Motorsports Press Association (NMPA) writing award winner, including first place awards for both columns and race coverage. As well as serving as Photo Editor, Amy writes The Big 6 (Mondays) after every NASCAR Cup Series race. She can also be found working on her bi-weekly columns Holding A Pretty Wheel (Tuesdays) and Only Yesterday (Wednesdays). A New Hampshire native whose heart is in North Carolina, Amy’s work credits have extended everywhere from driver Kenny Wallace’s website to Athlon Sports. She can also be heard weekly as a panelist on the Hard Left Turn podcast that can be found on AccessWDUN.com's Around the Track page.
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FOX coverage was awful. The introductions of the celebrities was way off and unorganized. Ryan Blaney throws his HANS and no shot? No follow up on Stenhouse and Burton?
You can expect the same “coverage” until NBC takes over and continues it.
i was thinking the same thing about the coverage.
should have been easy to show how the races actually happen but instead we still got tight shots. truly a shame.
i also found it ironic that they had no problem cutting away to commercials during the race but chose to show the complete asinine “halftime act” complete with tight shots of “young people.” now that was pitiful.
speaking of pitiful. you ask who’s going to stick around with nascar after attending their first race? maybe no one after they see how the pitiful tv coverage is after actually attending a race.
you have to love the sport in order to sit through that crap. or learn how long after the race starts to start watching in order to skip the idiocy.
wow i sound like a grumpy old guy….
well… if you can’t say anything nice, at least tell the truth.
hey kid. get off my lawn.
Excellent comment.
Fox spent way too much time on their favorite tight shots and bumper cams to make sense of what was happening on track. Again, concentrated on the front of the field, when we were told about lots of action farther back in the field. If you’re going to have a gimmick race at a gimmick location, you better cover it properly if you expect those in attendance to bother going to a non gimmick race.
FOX and NBC decide on who and what they will concentrate on during the event in the morning meeting. What actually happens doesn’t matter to them.
I watched bubba riding around in 18th place way longer than I cared to. Two cameras on him for how many laps ! What we weren’t shown were the number of people leaving after the halftime show. Will fox continue following bubba in 18th when his teammate is in the top 10 ! You bet they will.
Let me start by saying I’m an Erik Jones fan, his late father was a friend.
Jones went from 6th to 4th in the closing laps, passing Christopher Bell and defending champion, Kyle Larson. Yet all we saw was Logano and Busch, cruising around a couple car lengths apart. Even fans who don’t care about Jones, I’m sure would have found the race for 3rd, 4th, 5th & 6th, far more interesting than 20 laps of Logano & Busch playing follow the leader.
When it comes to race broadcasts, there’s nothing I hate more than watching the winning crew jump up and down on pit road, instead of seeing the rest of the field take the flag. Both Fox and NBC are guilty of this, and it sucks. I don’t need to see Larson’s crew hugging or the Gibbs crew praying, I want to see who’s 3rd and 6th and 10th. Two cars fighting for 9th, trading paint door to door as they cross the line, is much more interesting than some clowns high fiving each other!
I’ve said for years there should be a camera glued to the front straight at the checkers and show ALL the cars as they cross the line. It will never happen until the networks get a crew that actually knows how to televise an example of Brian’s PRODUCT.
Except for the final restart! You know, the one in which Busch and Logano started side by side… I still don’t know how Joey got around him because they decided to do the “turn it up” and showed everything BUT the leaders taking green into the first and 3rd turns. AAARRGH!!! The ONE pass for the lead and they missed it! Epic FAIL.
The new cars in the National Association For Spec Car Racing seem to be spec’ing al lot closer to Aussie supercars. And I like the latter a lot. Would be nice if NASCAR racing could be as competitive as Oz racing.
Pure silliness made for Fox TV. And who invited Tony Stewart anyway?
No kidding. I didn’t think it was possible for a color analyst to be any worse than Troy Aikman. Well, I was wrong.
Personally I think having Kyle, Clint and Tony in the same booth is gold (albeit briefly) but I usually tune out the commentary anyway so it doesn’t bother me. As others have said though – drives me crazy when they switch to the shot of the winner coasting through turn one and ignore the race to the line. Along with the All-Star race, this is one where they can do anything and I don’t really care – exhibitions are the time for that. Don’t ruin a points race at possibly the best track by dumping dirt on it. Last, I think it’s ironic they picked the worst sports city in the country for this though – I lived in LA for several years and aside from a few hard-core Lakers fans, none of those people care even about the major sports.
It’s extremely rare in the marketing world that any singular event, promotion, or any other touch point is a game changer. It almost always comes back to repetition, and doing it well. That doesn’t mean that NASCAR didn’t maximize that event. It just means it’s a successful brick on the path. The TV coverage could have been better, but not a deal breaker, especially for the 70% that don’t have anything to compare it too. Interestingly, the race was being discussed on a cable sports show that never normally covers NASCAR, or any other form of racing. The host pointed out that NASCAR races & racing in general is one of the most expensive sports for networks to cover. It does make me wonder what impact that has on the TV presentation verses other sports?