Race Weekend Central

Bubba Wallace Adds Wheaties Sponsorship

Bubba Wallace will feature Wheaties sponsorship on his No. 23 for 23XI Racing in the NASCAR Cup Series in 2022, Wheaties announced Dec. 13.

Though the release reveals that Wheaties will partner with 23XI throughout 2022, the only announced race with primary sponsorship for the No. 23 is at Auto Club Speedway.

The sponsorship coincides with team co-owner Michael Jordan’s return to the Wheaties box as part of the brand’s 100th anniversary.

See also
2021 NASCAR Top Storylines: Chip Ganassi's Final Bow

“To be able to honor MJ as part of the Wheaties 100th anniversary celebration and have Wheaties join the 23XI Racing family is special for our team,” Wallace said in a team release. “When you think of greatness, you think of Michael Jordan and his drive for excellence both on and off the court. His competitive nature and determination motivate me in my career every day. It is an honor of a lifetime to drive for MJ and rep the No. 23, a number that is such a big part of his legacy.”

Wallace is entering his second season with 23XI in 2022. In 2021, he scored one win, three top fives and three top 10s, finishing 21st in points. The organization adds a second car, the No. 45 with Kurt Busch, next year.

About the author


Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

Sign up for the Frontstretch Newsletter

A daily email update (Monday through Friday) providing racing news, commentary, features, and information from Frontstretch.com
We hate spam. Your email address will not be sold or shared with anyone else.

Inline Feedbacks
View all comments

Breakfast of Champions? What a dreamer!


1 race lol. Kurt is going to do well being in the JGR stable. Afraid bubba will be back in depression mode.

WJW Motorsports

For the Jordan image I’m thinking a freeze-frame of his offensive foul at the buzzer against Utah would encapsulate his career well. For Bubba, I’m thinking a shared cover with him and Smollett would do the same. “Breakfast of Charlatans” could be the new catchphrase. .

Bill B

ROTFLMAO…. good one!!!!

Share via