Race Weekend Central

Did You Notice?: Communication Between NASCAR Drivers, Executives at Crossroads

Did You Notice? … NASCAR drama between drivers and executives has been building at a breakneck pace? It all started with last week’s Atlanta Motor Speedway repave announcement from Speedway Motorsports, Inc. President Marcus Smith. After 24 years under the current configuration, the track will be getting a facelift with both fresh asphalt and an altered layout. The track will be narrowed by 15 feet while the banking in the turns gets adjusted from 24 to 28 degrees.

In some ways, the details are irrelevant to the driving corps. Their reaction was fierce, revolving around a central theme: why weren’t we consulted on the project? Kurt Busch was the only one who both admitted he was consulted and approved of the upcoming AMS changes.

The others? Reactions ranged from disgust to disbelief.

“I sure am glad to win the final Xfinity Series race on a real Atlanta racetrack,” Kyle Busch said Saturday to the Charlotte Observer. “Because the next one is just going to be a showpiece, and it’s going to be sh*t.”

Joe Gibbs Racing teammate Denny Hamlin vented his frustration on Twitter.

This same disconnect has only intensified over rumors concerning the safety of NASCAR’s Next Gen car. On Thursday (July 8), Chase Briscoe wrote the word “correct” under a Reddit post indicating NASCAR crash dummy testing with the car produced fatal results. That caused an explosion of comments on both sides, from drivers concerned results have been “inconclusive” to NASCAR’s insistence they sent a note to drivers offering to review the data further – only to get one driver (once again, Kurt Busch) coming to them for a detailed explanation. NASCAR remains on the defensive even today (July 13), posting a pointed reaction from NASCAR Senior Vice President of Competition Scott Miller on their Twitter feed.

It’s a little unsettling for the industry to see this type of open animosity on both sides. Less than two years ago, Nate Ryan of NBC Sports wrote a well-sourced article about how the relationship between drivers and NASCAR was better than it had potentially ever been. Among the highlights of what was happening during the summer of 2019 …

Those positive vibes came despite the sport’s Driver’s Council dissolving during the 2018 offseason. It was also the first full year of the new Steve Phelps regime as NASCAR President after Brian France was removed as CEO following a drunken driving incident on Long Island.

“Now we don’t need a council because a lot of us feel more comfortable with the relationships,” Joey Logano said back then. “And we see things change after things are brought up. We should be proud to have a sanctioning body with open ears that are willing to listen to the drivers.”

Wow. So how did we get from there to open mutiny inside the garage this quickly? Keep in mind most of last season was filled with COVID-19 restrictions as the sport was simply trying to survive. Executives were lauded for the way NASCAR navigated the pandemic, producing a special iRacing series before a return to the track in May 2020. Their off-track time of only two months was far shorter than the stick-and-ball sports; NASCAR’s first event back at Darlington Raceway was watched by 6.3 million people. No driver got seriously sick from the virus and only a handful, including Jimmie Johnson and Austin Dillon, missed a race after testing COVID positive.

See also
NASCAR Mailbox: Does NASCAR Have a Communication Problem?

Through navigating those uncharted waters, the sport chose to postpone the debut of the Next Gen car until 2022. It’s understandable considering the costs involved, lost on-track time for testing and need for additional driver feedback. But the idea of the Next Gen car is nothing new. The first test happened in October 2019. That’s almost two years’ worth of time for extensive crash dummy testing internally, extensive Research and Development on what’s one of the most important details of this chassis. Being that far out from the first reveal and not being able to give a definitive answer on safety is concerning.

At the same time, it’s notable that with both the Atlanta repave and Next Gen safety scenario, NASCAR specifically made themselves available. Were drivers not reading all the way to the fine print? If Kurt Busch was able to find executives, twice, why couldn’t everyone else?

I’ve generally felt Phelps has done a great job rebuilding NASCAR’s reputation and long-term goals in the wake of France’s departure. But he’s made some missteps, jumping to conclusions on the Bubba Wallace noose incident at Talladega Superspeedway last June. He may have had the best of intentions, causing a show of unity in the face of racist accusations that remains a powerful moment. But the FBI’s conclusion there was no hate crime committed created a backlash. Remember, it was Phelps who instigated the noose complaint, not Wallace, but his driver has taken the brunt of the negative fan reaction ever since.

In year three of the Phelps regime, the honeymoon is over as there’s also a transition of NASCAR ownership occurring in the sport. Chip Ganassi is out; Roger Penske is 84 years old. Brad Keselowski is on the verge of becoming part-owner, joining celebrity additions this year like Pitbull and Michael Jordan.

These new voices need to feel empowered to have a seat at the table. All sides have to find a way to reach each other and feel heard in a time of great uncertainty. Everyone knows the history of repaves; they often ruin the quality of competition for years, a problem NASCAR’s failed to solve. And while no NASCAR driver has died in 20 years on track, a testament to their safety record post-Dale Earnhardt, no one forgets the 2001 Daytona 500 or even Ryan Newman’s near-tragic incident a year ago.

The person that needs to speak now isn’t John Probst or Miller or Ganassi or Hamlin. It’s Phelps. Public leadership and private conversations, now, are needed to ensure this disconnect doesn’t get further out of hand.

See also
Zach's Turn: Has Hendrick Motorsports Taken a Step Back?

Did You Notice?… The disconnect in stock car racing isn’t just limited to NASCAR drivers and executives? Tony Stewart was vocal Saturday night (July 10) about the way NASCAR has struggled to wrap their arms around SRX.

“It’s frustrating, some of the conversations that we have with those guys and why this seems to be such a thorn in their side, I’m not sure,” Stewart said. “But it’s super frustrating from our side because I love NASCAR. I love participating in NASCAR as an owner. And I would never want to do anything to jeopardize what we’ve got with Stewart-Haas Racing in the Cup Series.

“This is something that’s totally different, totally outside the box that’s meant to be entertainment and a fun series to come drive for six weeks … and have opportunities to showcase their stars, like Hailie Deegan, and show people why she was in the Truck Series and why she belongs. I just wish we could get NASCAR to wrap their arms around it.”

To be fair, Chase Elliott racing the Nashville Fairgrounds seems like an olive branch as SRX continues to impress in the ratings. Their audience of 1.33 million beat the ESPYs in the 8 p.m. Saturday timeslot while producing a larger audience than either the NASCAR Xfinity or Camping World Truck series events.

“We get a NASCAR star that gets to race with his dad next week,” Stewart added. “I think that’s super cool, and I hope … NASCAR is smart enough to embrace that.”

Did You Notice? … Quick hits before taking off…

  • I’m undecided as to whether Kurt Busch winning a race makes the playoff bubble better or worse. Now, with a deficit of over 100 for most, it seems impossible anyone will catch Austin Dillon or Tyler Reddick on points. But there’s also a number of drivers building momentum on the bubble, from Ross Chastain to Daniel Suarez. Even Matt DiBenedetto has shown signs of life. Will we see a lot of crazy win-or-bust strategies if these drivers stay close enough to the front?
  • Kevin Harvick has won two of the last three New Hampshire Motor Speedway races. It’s not a track the championship hopefuls will be focused on with no real comparable track in the playoffs (Phoenix Raceway, I guess? Feels like a bit of a stretch). If not now for Stewart-Haas Racing … when?
  • Speaking of SRX, I’m a little surprised no one gave Doug Coby a shot in the NASCAR Xfinity Series race at New Hampshire. He’s already earned a NASCAR Camping World Truck Series opportunity after his SRX season-opening win at Stafford Motor Speedway as the Local All-Star. (Coby is running the Modified Series event the same day at the New Hampshire Xfinity race.)

About the author

The author of Did You Notice? (Wednesdays) Tom spends his time overseeing Frontstretch’s 40+ staff members as its majority owner and Editor-in-Chief. Based outside Philadelphia, Bowles is a two-time Emmy winner in NASCAR television and has worked in racing production with FOX, TNT, and ESPN while appearing on-air for SIRIUS XM Radio and FOX Sports 1's former show, the Crowd Goes Wild. He most recently consulted with SRX Racing, helping manage cutting-edge technology and graphics that appeared on their CBS broadcasts during 2021 and 2022.

You can find Tom’s writing here, at CBSSports.com and Athlonsports.com, where he’s been an editorial consultant for the annual racing magazine for 15 years.

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With this leadoff photo What I noticed is again FS continues to drool over BW.

Bill B

Coming soon…. the reinstatement of the Driver’s Council. If for no other reason than to make it look like NASCAR gives a crap what the drivers want. It’s probably not a bad idea anyway. Having input from all stakeholders is never a bad thing, whether or not they ultimately listen.

As I said before, NASCAR needs to realize that SRX is not a competitor. I don’t personally care about SRX but their product is different enough from NASCAR’s that they aren’t substitutes form each other.

I think Kurt Busch winning made any drama about who makes the playoffs almost moot. The only drama now (if there ever is any really) is if someone lower than 16th can win a race. I do think the points at the bubble will tighten up as the deadline approaches, but not enough to make it what NASCAR would like it to be.

Carl D.

Excellent comment to a very good article by Tom. I agree that having Chase Elliott in the next SRX race may be Nascar’s way of acknowledging that the two series can coexist, and may be even co-benefit. Personally, and based on Bill’s performance so far in SRX, I’m afraid the Elliott vs. Elliott angle is going to end up a dud. Still, you never know…

Kurt Busch has become Mr. “How do you like me now?”. I am actually warming to him after a two-decade-plus career. I’m glad he qualified for the (cough) “playoffs”, as he’s much more a threat for the championship than anyone that’s on the bubble.

Last edited 2 years ago by Carl D.

“These new voices need to feel empowered to have a seat at the table.”

Why? It’s nascar’s sandbox. Don’t like it, then go somewhere else. If Big Bill were alive he’d squash them with his little toe.

Do the drivers believe their inputs create magic? DW helped build Kentucky Speedway (total dud). Rusty helped copy/paste Richmond in the form of Iowa (which nascar never really embraced). When they’re done with the engineering of the track layout & surface compounds they can go on to Goodyear and formulate new chemistry for the bestest of the best tire…

Their audience of 1.33 million beat the ESPYs in the 8 p.m. Saturday timeslot while producing a larger audience than either the NASCAR Xfinity or Camping World Truck series events.”

Why does SRX do better than Busch / Trucks? Because it’s fun to watch. Espys –who the hell wants to watch left wing pc woke bs.

Last edited 2 years ago by Mike

Reality TV always does well. Watching SRX is like watching the “Real Housewives” or “Mama June” or “Love After Lockup.” Hardly quality programming for the unwashed masses.


I tried running this through google translate but an error returned “please present a cogent, properly formulated, and reasoned structure”.

Carl D.

Hey… those Real Housewives have real problems. Mama June is a sweetheart. And “Love After Lockout” gives hope to convicts. Maybe reality television isn’t for the unwashed masses, but it’s a hoot for the freshly showered.


When one of the objecting drivers has an ownership stake in a multimillion dollar boat anchor like AMS, that hasn’t been able to draw a full crowd for years, then maybe I’d listen. In the meantime, unless it has to do with safety, the vocal drivers just need to shut up.

In regards to SRX, NASCAR has no say as to what races drivers enter. Driver’s are not NASCAR employees. Chase Elliot can race anywhere he wants to and it’s not ‘an olive branch’ from NASCAR.

Last edited 2 years ago by Christopher

Well, we don’t know who your mama spent time with 9 months before you were born, do we?

OTOH, Lewis Hamilton is a five-time F1 champion with earnings of $82 million. He won the genetics lottery, disproving your white superiority beliefs. He could hire Larson or Busch to be his limo driver.

Also, Larson is part Asian, which also discounts your “pure white” theory.

Last edited 2 years ago by jobe
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