Race Weekend Central

Alex Bowman Lands Key Chevrolet Accessories Sponsorship

Alex Bowman has a new primary sponsor for the 2020 NASCAR Cup Series season.

Adam’s Polishes, NOCO and Truck Hero, partners of Key Chevrolet Accessories, will climb aboard Hendrick Motorsports’ No. 88 car for 26 events, the team announced Wednesday (Jan. 28).

ChevyGoods.com, a website that launches in February, will advertise the site and promote the three brands on rotation throughout the year.

“Alex is a genuine auto enthusiast and loves to personalize his cars,” team owner Rick Hendrick said in a team release. “He’ll be the perfect spokesperson for this program and all the partners involved. This is a tremendous opportunity to promote Chevrolet Accessories, and we’re pleased to welcome Adam’s Polishes, NOCO and Truck Hero to the racetrack in 2020.”

Additionally, Valvoline will sponsor Bowman for four primary races, beginning with the Clash at Daytona on Feb. 9 and the Daytona 500 on Feb. 16.

“Valvoline is a longtime partner of Hendrick Motorsports, and I’m excited to see their brand take over the No. 88 car for 2020 Speedweeks,” Hendrick said. “It shows how committed they are to NASCAR and our program specifically. I know they will make a splash at our biggest race.

Last season, Bowman grabbed his first win at Chicagoland Speedway and earned seven top fives and 12 top 10s.

“Cars are a huge part of my life,” Bowman said. “If I’m not racing, I’m working on my own cars and trying different ways to personalize and upgrade them. I’ve always been a huge fan of the Valvoline brand and have an awesome relationship there, so I’m really proud to have them on board for Speedweeks. I also can’t imagine a better fit than bringing Chevrolet Accessories to our 2020 program, and I’m pumped about working with Adam’s Polishes, NOCO and Truck Hero. All of our No. 88 team partners are right up my alley, and I’m ready for a big season.”

Bowman’s remaining sponsors in 2020 include Axalta Coating Systems (three events), LLumar (three) and Cincinnati (two).

The Daytona 500 is set to begin on Sunday, Feb. 16 at 2:30 p.m. ET and will air on FOX.

About the author

Joy joined Frontstretch in 2019 as a NASCAR DraftKings writer, expanding to news and iRacing coverage in 2020. She's currently an assistant editor while continuing to write daily fantasy and news articles. A California native, Joy was raised as a motorsports fan and started watching NASCAR extensively in 2001. She earned her B.A. degree in Liberal Studies at California State University Bakersfield in 2010.

Sign up for the Frontstretch Newsletter

A daily email update (Monday through Friday) providing racing news, commentary, features, and information from Frontstretch.com
We hate spam. Your email address will not be sold or shared with anyone else.

Inline Feedbacks
View all comments

So Alex basically you are saying that you have limited-to-no sponsorship for 2020. Good luck.

Jill P

I’m glad someone else noticed that besides me.


I think it means, Chevy/GM and their partners are picking up the tab. This is no different than GM Goodwrench sponsoring 3 or Ford Credit on the 88 back in the day. I don’t think Rick Hendrick is giving away 26 races of sponsorship without getting paid. It that was the case, he would just put his own company on the hood again.

skip Procor

That would appear to be correct. GM already pays Hendrick a big chunk of money so rather than having blank panels they just move one of their divisions in. Then comes the press release for the uninformed who don’t really understand how racing runs on cubic money, not cubic inches.


what happened to axalta? i do remember where nationwide pulled their sponsorship.

oh for the days of when teams had one sponsor for an entire season or two. i know, those days are long gone.


The Cup series itself has run itself so far into the ground that it can’t even have a singular title sponsor.

Bill B

Axalta is more of a 24/Byron deal (remember they used to be Dupont). Any sponsorship for Bowman was icing on the cake for HMS. I am pretty sure they are still a significant sponsor for the 24 this season. Season long sponsors have went the way of the newspaper. They still exist, but not like they used to.

Share via