Alex Bowman has a new primary sponsor for the 2020 NASCAR Cup Series season.
Adam’s Polishes, NOCO and Truck Hero, partners of Key Chevrolet Accessories, will climb aboard Hendrick Motorsports’ No. 88 car for 26 events, the team announced Wednesday (Jan. 28).
ChevyGoods.com, a website that launches in February, will advertise the site and promote the three brands on rotation throughout the year.
“Alex is a genuine auto enthusiast and loves to personalize his cars,” team owner Rick Hendrick said in a team release. “He’ll be the perfect spokesperson for this program and all the partners involved. This is a tremendous opportunity to promote Chevrolet Accessories, and we’re pleased to welcome Adam’s Polishes, NOCO and Truck Hero to the racetrack in 2020.”
Additionally, Valvoline will sponsor Bowman for four primary races, beginning with the Clash at Daytona on Feb. 9 and the Daytona 500 on Feb. 16.
“Valvoline is a longtime partner of Hendrick Motorsports, and I’m excited to see their brand take over the No. 88 car for 2020 Speedweeks,” Hendrick said. “It shows how committed they are to NASCAR and our program specifically. I know they will make a splash at our biggest race.
Last season, Bowman grabbed his first win at Chicagoland Speedway and earned seven top fives and 12 top 10s.
“Cars are a huge part of my life,” Bowman said. “If I’m not racing, I’m working on my own cars and trying different ways to personalize and upgrade them. I’ve always been a huge fan of the Valvoline brand and have an awesome relationship there, so I’m really proud to have them on board for Speedweeks. I also can’t imagine a better fit than bringing Chevrolet Accessories to our 2020 program, and I’m pumped about working with Adam’s Polishes, NOCO and Truck Hero. All of our No. 88 team partners are right up my alley, and I’m ready for a big season.”
Bowman’s remaining sponsors in 2020 include Axalta Coating Systems (three events), LLumar (three) and Cincinnati (two).
The Daytona 500 is set to begin on Sunday, Feb. 16 at 2:30 p.m. ET and will air on FOX.
Joy joined Frontstretch in 2019 as a NASCAR DraftKings writer, expanding to news and iRacing coverage in 2020. She's currently an assistant editor and involved with photos, social media and news editing. A California native, Joy was raised watching motorsports and started watching NASCAR extensively in 2001. She earned her B.A. degree in Liberal Studies at California State University Bakersfield in 2010.