Race Weekend Central

Cole Custer Snags 3-Race Sponsor, Production Alliance Group

Cole Custer and Stewart-Haas Racing have gained a new three-race primary sponsor in Production Alliance Group, the team announced Friday (June 14).

The red and black colors of Production Alliance Group will be on Custer’s No. 00 Ford Mustang at Darlington Raceway on Aug. 30, Dover International Speedway on Oct. 5 and Oct. 19 at Kansas Speedway.

For the rest of the season it will serve as an associate sponsor.


Production Alliance Group is a worldwide live event and creative development company. It is involved in a Facebook Watch documentary series on classic movies called Beyond the Backlot.

It sponsored the Xfinity Series race earlier this year at Auto Club Speedway, an event Custer won.

“Our win at Fontana was special for a lot of reasons, mainly because California is my home and because that victory punched our ticket to the playoffs,” Custer said in a team release. “But that win has taken on even greater meaning because it allowed us to parlay the introductions and high-fives we had in victory lane with Production Alliance Group and transform it into a partnership with our race team.”

Custer is third in the NXS driver standings with 510 points. He has three wins, five stage wins, five poles, seven top fives and eight top 10s through 13 races. The No. 00 team is currently third in the NXS owner standings as well.

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