Longtime NASCAR sponsor 5-Hour Energy will discontinue its participation in the sport at the conclusion of the 2018 season, the company revealed Wednesday, July 18.
5-Hour Energy has been involved as a primary sponsor for several drivers, including Steve Wallace, Clint Bowyer and Erik Jones, and is currently a part-time primary sponsor for reigning Monster Energy NASCAR Cup Series champion Martin Truex Jr.
Rise’ Meguiar, president of sales for Living Essentials, parent company of 5-hour ENERGY, issued a statement on the business decision.
“Since joining Furniture Row Racing in 2017, the team has delivered on every promise,” said Meguiar. “In addition to being a championship team, winning races and putting 5-hour ENERGY in victory lane multiple times, they have also become part of our family.
“We cannot thank Barney Visser, Joe Garone, Martin and the entire Furniture Row Racing team enough for the pride they have given us. They are a first-class group on and off the track. Although 5-hour ENERGY has made the business decision to leave NASCAR, we will be fans and friends for life, and we look forward to finishing strong in 2018.”
In addition to 5-Hour Energy, Truex has primary sponsorship this season from Bass Pro Shops, Autowners Insurance, Toyota and team owner Barney Visser’s companies, Furniture Row and Denver Mattress.
Truex is currently negotiating a contract extension with Furniture Row Racing. Both sides have said they are optimistic that a deal will be reached in the near future.
Frank Velat has been an avid follower of NASCAR and other motorsports for over 20 years. He brings a blend of passionate fan and objective author to his work. Frank offers unique perspectives that everyone can relate to, remembering the sport's past all the while embracing its future. Follow along with @FrankVelat on Twitter.
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” 5-hour ENERGY has made the business decision to leave NASCAR”
ROI kills another deal. This isn’t the last.
Restated: NASCAR has largely lost the fickle 18-35 age bracket. Hence the ROI math simply doesn’t make sense.
OT: Eldora race was good & looked well attended.