NASCAR’s changing of the guard is not only happening in the driver’s seat. Thursday, NASCAR announced in a press release that Brent Dewar will be the new president of the governing body.
Dewar becomes the fourth president in NASCAR history and the first since previous President Mike Helton was promoted to Vice Chairman in 2015. Bill France Sr. and Bill France Jr. were the first two to hold the position.
According to NASCAR, the new president will start his role effective immediately. Dewar was promoted from the position of Chief Operating Officer, a post he has held since December 2013, and currently serves on the NASCAR Board of Directors.
The new president has been involved in the automobile industry for over 30 years, spending most of those as an automotive executive and working closely with motorsports.
During his three-and-a-half-year NASCAR tenure, Dewar has contributed to bringing in Monster Energy as the title sponsor for the Cup Series, spearheaded the installation of the teams’ charter system and pushed for the creation of councils for drivers, owners, tracks, teams, and manufacturers.
As a part of Dewar’s position, he will report to NASCAR Chairman and CEO Brian France.
“Brent has helped lead a cultural transformation at NASCAR,” France said in a statement. “From collaborating with team owners to building the charter framework; to partnering with tracks, auto manufacturers, entitlement sponsors and broadcasters to deliver better racing and a more dynamic fan experience; he has spearheaded some of the most impactful enhancements NASCAR has implemented in its history.
“I couldn’t be more thrilled about the impact Brent has had on our industry and I am confident he will continue to help serve and grow our sport for many years to come.”
About the author
Michael Massie is a writer for Frontstretch. Massie, a Richmond, Va. native, has been a NASCAR superfan since childhood, when he frequented races at Richmond International Raceway. Massie is a lover of short track racing and travels around to the ones in his region. Outside of motorsports, the Virginia Tech grad can be seen cheering on his beloved Hokies.
A daily email update (Monday through Friday) providing racing news, commentary, features, and information from Frontstretch.com
We hate spam. Your email address will not be sold or shared with anyone else.
“I couldn’t be more thrilled about the impact Brent has had on our industry and I am confident he will continue to help serve and grow our sport for many years to come.”
Looks like he’s been as big a help as Brian in growing the sport!
When you raise the prices you don’t have to sell as much to get the same total. If you sell 100,000 tickets at $50 you have to sell 66,666 at $75 to get the same value.
but selling 66,666 seems to be a problem.
Brian doesn’t seem to find a problem anywhere except Ford winning too much, like at all.
Plenty of listed accomplishments for the sanctioning body’s business side of things. Not a lot to say for things regular race fans would give a damn about (surprise).
“…involved in the automobile industry…”, “…an automotive executive…”. A little vague, don’t cha’ think Mr. Massie. Are you on Nascar’s payroll too? WHAT automotive BRAND(s)?
“Enhancements” huh? Kind’a like breast implants & collagen injections, yeah? …& completely unnecessary “enhancements” to one of the most popular motorsports brands in the World!
Yet BF brags? It is a shame & a mockery when a glorious sports morphs into a series of meaningless exhibitions. Mr. Dewar should be **it-canned & Nascar should disassociate with the sorts of him …instead they promote him? I reckon there’s no end in sight to Nascar’s self-mutilation & devolution…
BOYCOTT ACTIVE!
It sounded like self-serving crap. I wonder what he will say to Brian when he reports?
Anybody remember the white collar version of “bullshit bingo”? That press release would’ve scored big.
My comment has nothing at all to do with this bullshit, round and round same old, same old.
But I gotta say……WOW…what a “hairline” what do you call that huge gap for hair and a beeline up the skull! Sweet Jesus, I thought this man might have recover from some brain surgery, or some sort of something! DEEP! I am going to hell, but dammit, my eyes cannot look away!!!!!!!!!!!!!!!!!!!!!!!
The hair line must be the result of the stress of being another of Brian’s toadies.
Like being named Captain of the Titanic!!1