NASCAR Ratings Decline; Youth Participation Growing
For yet another week, NASCAR Ratings were shown to decline as the Martinsville race was given a 2.1 overnight rating. That was a marked improvement overall, however, as the prior two weeks this season overnight ratings declined 17% from the previous year. Though the decrease in overnight ratings for Martinsville was the lowest in 15 years, this year’s Martinsville event only fell 5% on the overnight ratings, showing a slowing in the decrease of viewership.
The race aired on Fox’s cable sports channel, Fox Sports 1, and competition from the NCAA Tournament games didn’t directly face off against the series but NASCAR managed to be be the fifth most watched sporting event over the weekend and continues to grow in the youth market they so desire to gain as the current fan base ages.
Speaks volumes when “only fell 5%” is considered good news. If anyone was awake at Nascar HQ they’d realize it is only down 5% because it’s a short track, fans love short track racing and they need more short tracks and road courses and fewer of the bloody cookie cutters. Moving NH to Vegas was just stunned and shows how out of touch France and Co are.