Race Weekend Central

Jimmy John’s Signs Extension to Serve as Kevin Harvick’s Sponsor

Stewart-Haas Racing announced on Thursday that Jimmy John’s will continue to serve as Kevin Harvick‘s primary sponsor for years to come in the No. 4 car.

Jimmy John’s will be the primary sponsor of the No. 4 for 16 NASCAR Cup Series races in 2017, starting in February at the Daytona 500. The company will continue as an associate sponsor in the other 20 races, plus two exhibition races.

“We are fortunate to partner with Kevin for many years in a very meaningful way,” Jimmy John Liautaud, owner of Jimmy John’s, said in a press release. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do, and Stewart-Haas Racing has proven to be an excellent home for them and for Jimmy John’s.”

The first time the company’s slogan “freaky fast” was on a machine piloted by Harvick was at the Brickyard 400 in 2011, finishing 11th with Richard Childress Racing. Since then, he has recorded four victories while driving the paint scheme, three of them coming at Phoenix International Raceway.

“I’ve known Jimmy since 2009 and I’ve personally seen how driven he is and how his work ethic is embraced by Jimmy John’s franchise owners,” Harvick added. “He wants to be the best, period. And he’ll outwork everyone to be the best. That’s the same mindset we have in racing. I’m proud to continue this partnership with Jimmy John’s at Stewart-Haas Racing.”

In 2016, Jimmy John’s was on the hood of Harvick’s machine for 20 races, resulting in a victory at Phoenix in March, 10 top-5 finishes and 16 top 10s.

About the author

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Dustin joined the Frontstretch team at the beginning of the 2016 season. 2020 marks his sixth full-time season covering the sport that he grew up loving. His dream was to one day be a NASCAR journalist, thus why he attended Ithaca College (Class of 2018) to earn a journalism degree. Since the ripe age of four, he knew he wanted to be a storyteller.

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