Race Weekend Central

NASCAR Overnight Ratings Decline for Second Straight Week

For the second straight week, NASCAR Sprint Cup Series television ratings plummeted. According to Sports Media Watch, overnight ratings for the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway declined approximately 27 percent from 2015.

Following a recent trend of decreasing ratings, the Atlanta race, which was broadcasted on Fox, featured a record-low overnight rating of 3.7. Last year, the event tallied in a 5.1 overnight rating.

The decline follows the Daytona 500’s 6.1 overnight rating, which was unexpectedly low. Additionally, it is down from 2014, when NASCAR’s second event of the year was at Phoenix International Raceway, featuring an overnight rating of 4.8.

Atlanta’s overnight ratings are the lowest for the second race of the season since Fox took over as one of NASCAR’s primary television partners in 2001.

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Russ

when you have established a track record (no pun intended) of boring television what do you expect? Oh. wait, I guess everybody was streaming it over the internet.

rg72

Let’s see…Internet streaming, pre-Oscar parties, Leap Year parties….I’m sure there’s some logical spin…I mean, explanation for this.
That last sentence is quite a powerful statement when you consider almost of the second races in the Fox era were the highly memorable 500 milers at Fontana.

GinaV24

I’ve heard from people who were at the race that the action was good. Unfortunately the tv people aren’t inclined to show that to the fans at home.

Betsy

Now that several of our drivers and our “leader” have endorsed a known racist who seems to think he can insult anyone and anything (women, minorities, the disabled, etc.) expect the ratings to drop even more. Thanks for setting #NASCAR back about 4 decades France, Elliots, Newman & Ragan :(

kb

My inclination as well as the people I know, don’t give a good damn about who BZF endorses or doesn’t. We collectively will watch the race or not for the quality or lack thereof. Not because of who BZF endorses or doesn’t. I don’t see a setback all. Has the “race” changed because of what came out of BZF’s mouth? Is a driver slower or faster, has world peace been achieved, or has World War III, suddenly taken hold? How silly. Oh and for the record I am woman and I feel no setback whatsoever. Eleanor Roosevelt made a very true statement “Nobody can make you feel inferior without your consent”. Seems the created “victims” forgot or never learned those true words. Just my two cents. I think you give BZF and Trump too much credit for societal woes. They existed long before these two.

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