For the second straight week, NASCAR Sprint Cup Series television ratings plummeted. According to Sports Media Watch, overnight ratings for the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway declined approximately 27 percent from 2015.
Following a recent trend of decreasing ratings, the Atlanta race, which was broadcasted on Fox, featured a record-low overnight rating of 3.7. Last year, the event tallied in a 5.1 overnight rating.
The decline follows the Daytona 500’s 6.1 overnight rating, which was unexpectedly low. Additionally, it is down from 2014, when NASCAR’s second event of the year was at Phoenix International Raceway, featuring an overnight rating of 4.8.
Atlanta’s overnight ratings are the lowest for the second race of the season since Fox took over as one of NASCAR’s primary television partners in 2001.