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Joey Logano, Rockwell Watches Announce Partnership

Could Sliced Bread be the new NASCAR sponsorship “it” man?

Current NASCAR Chase for the Sprint Cup standings leader Joey Logano will partner with timepiece brand Rockwell Watches.

Logano joins Rockwell’s roster of athletes representing the watch brand in the extreme sports. He becomes the brand’s first NASCAR-affiliated driver.

“I’m thrilled to become a part of the Rockwell Team,” Logano said in a release. “I’ve always been a big fan of their watches and they really fit my style. I’m excited to work on designing my own watch with Rockwell, and even more excited to get it on my wrist.”

The timeframe and budget of the deal were not disclosed.

About the author


Greg has been with Frontstretch since 2014. A life-long NASCAR follower armed with an extensive sport and digital marketing background, Greg assists the marketing team and helps to manage relationships with some of the website's sponsors. From time to time his work appears on Frontstretch, focusing on the business side of racing and how financial partnerships are affecting the sport. He and his family reside in southern Connecticut.

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Nice to see sponsors going to teams, and they know talent when they see it. Congrats Rockwell and Team Penske.

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