Race Weekend Central

Danica Patrick Goes Pink for Breast Cancer Awareness

Danica Patrick will be trading in her familiar neon green paint scheme for a bright shade of pink on her No. 10 GoDaddy Chevrolet for the entire month of October to promote breast cancer awareness.

Patrick’s pink paint scheme is part of GoDaddy’s Put the Brakes on Breast Cancer initiative, which started last month. Names of those impacted by the disease will be placed on Patrick’s No. 10 for the Oct. 26 race at Martinsville Speedway.

GoDaddy is donating $50,000 to the National Breast Cancer Foundation and offering customers the opportunity to participate in a Round-Up for Charity program, where people round up their purchases to the nearest dollar to help the cause. Over the years, the program has raised more than $1.1 million for various philanthropic organizations, according to company officials.

It is estimated that one in eight women will be impacted by breast cancer in their lifetime, says the foundation, which educates about the importance of early detection.

“I think far too many people know someone affected by this disease,” Patrick, whose friend endured a double mastectomy after being tested positive for the breast cancer gene, said in a release. “We wanted to do something a little different this year, something to honor people who have fought the disease, and we wanted to do it in a way that might help drive donations.”

The global Internet domain name provider is hoping millions of NASCAR fans and others will be inspired to donate or spread the word. The campaign will be promoted on the company’s website and on social media, said GoDaddy Chief Marketing Officer Barb Rechterman, adding that “every little bit counts, whether it’s a small donation or simply spreading the word.”

For GoDaddy CEO Blake Irving, breast cancer is an issue that hits close to home. Irving’s mother is a long-surviving breast cancer patient in New Mexico.

“My mom is living proof of how important it is to get regular check-ups and ‘fight the good fight,'” Irving said. “She’s living a very active lifestyle and enjoying life, which is an inspiration. For GoDaddy, it’s important we give, not only financially, but in memorable, meaningful ways that inspire more people to join the fight against breast cancer.”

About the author

Justin starts his second year with the Frontstretch in 2014, responsible for Sprint Cup news in our e-newsletter twice a week. Also a Frontstretch Power Rankings contributor, he acts as “super sub” filling in for various columns throughout the season. He resides out in Missouri.

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Thanks to GoDaddy and the #10 team for making this happen. I can’t stress enough the importance of being tested. If you’re a guy please urge your girlfriend/wife to have an exam. If you’re a woman please disregard the part about a guy and go have an exam. Trust me when I say that its a devastating disease for the entire family; a road I wish for no one to travel. Luckily my story has a happy ending. Here is hoping that the Danica has a really great run on Sunday.

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