Race Weekend Central

Axxess Pharma to Sponsor Cole Whitt, BK Racing

BK Racing announced on Wednesday that Axxess Pharma, through wholly-owned subsidiary AllStar Health Brands, has signed on to be the primary sponsor on the No. 26 Toyota driven by Cole Whitt (pictured above at Kansas) in this weekend’s Camping World RV Sales 301 at New Hampshire Motor Speedway. The sponsorship will spotlight the company’s TapouT Muscle Recovery product. In addition, the company will return as the primary sponsor at Phoenix in November.

Cole Whitt is happy to have Axxess Pharma onboard this weekend.

“We are honored to have Axxess Pharma as our sponsor for the remainder of 2014, Whitt said in a press release. “Their TapouT Muscle Recovery product is a perfect fit for our BK Racing crew. We look forward to promoting the product at all of our NASCAR races and branding the product through Facebook, Twitter, & our Official Cole Whitt URL.”

AllStar Health Brands President Dr. Daniel Bagi is happy to be able to expand their reach through NASCAR.

“We are excited to expand the reach of our all natural TapouT sports brand, to NASCAR’s highly engaged and brand-loyal consumers,” Bagi said. “NASCAR, specifically Cole Whitt and BK Racing are a natural fit for the promotion of our company and our high demand TapouT product line.”

As a result of the deal, TapouT Muscle Recovery will serve as an associate sponsor for the rest of the season in the 16 remaining races in which they are not the primary sponsor. They join Speed Stick GEAR, SMS Audio, and Vita ICE in that category.

About the author

Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor.

Outside of Frontstretch, Phil is the press officer for Lebanon Valley Speedway in West Lebanon, N.Y. He covers all the action on the high-banked dirt track from regular DIRTcar Modified racing to occasional visits from touring series such as the Super DIRTcar Series.

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Interesting how the majority of the stories about Nascar these days are about sponsorship, mostly one or two race deals it seems. Very little about the racing itself. Perhaps that is the role of Twitter these days.

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