Joe Gibbs Racing and longtime sponsor Dollar General signed a new deal, extending their relationship to sponsor the No. 20 car to 30 races during the 2015 season. The announcement comes after much speculation last week about sponsor Home Depot’s future in NASCAR, which is all but final after the end of the 2014 season according to many sources in the sport.
The announcement was made on Saturday at Kentucky Speedway prior to the Quaker State 400 won by Brad Kesolowski. During the press conference JGR also announced that the team had extended their contract with driver Matt Kenseth.
“I’d say that there is no greater testimony to our sport than the fact that we’re extending with Rick and his [Dollar General] team,” said team owner, Joe Gibbs.
“When you think about it, this is one of the best run, most successful companies in all of America. What this says is NASCAR works, it works for our sponsor partners. …Probably one of the most enjoyable things for us (at JGR) is the [business-to-business] opportunities that our sport offers. Think about the other partners DG is aligned with – we have Toyota… Mars, Coke, FedEx, Interstate Batteries… it’s great to see the way many of them have worked with Dollar General,” added Gibbs, who did not mention Home Depot in his statement.
The team also was not willing to mention who the other primary sponsor will be for the six additional races next season not picked up by Tenn.-based retail chain Dollar General.
About the author
Greg has been with Frontstretch since 2014. A life-long NASCAR follower armed with an extensive sport and digital marketing background, Greg assists the marketing team and helps to manage relationships with some of the website's sponsors. From time to time his work appears on Frontstretch, focusing on the business side of racing and how financial partnerships are affecting the sport. He and his family reside in southern Connecticut.
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