NASCAR on TV this week

Perception Creates An Imperfect Reality: Sixth Place vs. Title No. 6

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Three races left in the Sprint Cup season. Two drivers left in Chase contention. And one big problem for NASCAR: a title battle fans believe might be over.

Make no mistake; Brad Keselowski is doing everything possible to change that. The Miller Lite Miracle was something special at Martinsville, Kes turning a 32nd-place starting spot into a sixth-place finish, one for the moral victory column. How exceptional was that for NASCAR’s King of the Twitterverse (and perhaps a reconnection to relevancy)? In five previous starts at the paperclip, @Keselowski’s best finish was ninth. Until a last-ditch effort to win, staying out during the race’s penultimate caution, the driver of the No. 2 Dodge had led a grand total of two laps at NASCAR’s shortest track.

Under Pressure: Is There Enough Urgency In NASCAR?

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With just four races left in the season, four drivers have a realistic chance to win the title. For points leader Brad Keselowski, who holds a slim seven-point advantage over five-time champion Jimmie Johnson, as well as for Johnson, Denny Hamlin, and Clint Bowyer, the pressure to perform is intense, and it shows in the way the contenders have raced in recent weeks. Keselowski, Hamlin and Bowyer all have Chase wins, but it hasn’t been a Sunday drive for any of them. Playing the fuel strategy has bitten the group. Johnson backed the No. 48 into the wall last week, overdriving after a caution during a cycle of pit stops trapped him in the back of the pack. The Big One at Talladega hit them hard.

They’re racing with everything they have, every week.

Tracking the Trucks: Kroger 200

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*In A Nutshell:* Denny Hamlin pushed and shoved his way past Matt Crafton with five laps to go to take the win in the Kroger 200 over a charging Nelson Piquet, Jr. Hamlin drove the No. 51 Toyota by Crafton after the final restart of the race to take home his second career Camping World Truck Series win in 15 starts. Hamlin had to come from the back of the pack after missing the drivers’ meeting due to Sprint Cup practice. Both of Hamlin’s wins have come at Martinsville Speedway; he also won the fall race last year. Joey Coulter, Crafton, and Scott Riggs rounded out the top 5.

Dale Earnhardt, Jr. Returns To NASCAR… Not A Moment Too Soon

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Almost three weeks ago, Dale Earnhardt, Jr. climbed out of his wrecked race car at Talladega after a late race wreck had ruined his day, ended his faint chances at a series title and apparently scrambled his brain. After suffering a concussion during the tire test at Kansas a few weeks earlier, and then a second one at Talladega, the most popular driver in NASCAR was left with a decision that no race car driver, or athlete for that matter, ever wants to have to face: his mortality. Suddenly, scary health news turned the iron will of a race car driver vulnerable, a future left shaky due to brain trauma that, if left untreated could leave a lifetime risk of permanent damage. So after taking that look in the mirror, Earnhardt decided to take the doctors’ advice and stay out of the car for at least two weeks. It was two of the longest weeks of his life, agony from the couch while having to watch someone else drive the No. 88. But in hindsight it was the right thing to do — for both Earnhardt and for the sport.

BSNews! Allstate and Progressive Explore 2013 Sponsorship For Danica

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A spokesman for Stewart-Haas Racing (SHR) has announced that two different car insurance companies have expressed an interest in sponsoring NASCAR’s most popular female driver, Danica Patrick, possibly full-time by 2014. The two companies are Allstate and Progressive.

This could prove to be a huge boon for Danica, or it might prove to be a huge headache as she is currently a spokesperson for Nationwide insurance. As one might expect, any sponsorship by a rival insurance company would only be allowed at the Sprint Cup level as Nationwide currently sponsors NASCAR’s lower series.

While Nationwide doesn’t directly sponsor Danica’s car on the race track, she does do their ‘Vanishing Deductible’ commercial at the track and often takes it a step further by vanishing from contention and even behind the wall during races.

The No. 7 and the Risk of Backwards Development

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My first visit to the Daytona International Speedway came as a writer in 2010. Though the weekend would eventually be defined by a pothole and the Daytona 500 going from day to night, entering Speedweeks the story was one Danica Patrick. Danica-mania was coming to NASCAR, to an extent that the ESPN broadcast booth and execs took questions in the media center regarding their coverage of her debut race.