Full Throttle: Sometimes Sponsorship Relationships Are Made for Each Other
In the modern world of sponsorship and with all of the talk of “activating” sponsorships, imagine what Jerry Springer coming into NASCAR could involve.
What is it that Mike Neff doesn’t do? Mike announces several shows each year for the Good Guys Rod and Custom Association. He also pops up everywhere from PRN Pit Reporters and the Press Box with Alan Smothers to SIRIUS XM Radio. He has announced at tracks all over the Southeast, starting at Millbridge Speedway. He's also announced at East Lincoln Speedway, Concord Speedway, Tri-County Speedway, Caraway Speedway, and Charlotte Motor Speedway.
In the modern world of sponsorship and with all of the talk of “activating” sponsorships, imagine what Jerry Springer coming into NASCAR could involve.
Racing is always a challenge, but this race at Michigan may be the toughest of the season, as Darian Grubb explains in this week’s edition of Tech Talk.
As the Prelude continues to draw bigger and bigger numbers every year, the people in Daytona have to be taking notice.
Brian Pattie talked about the changes new asphalt throws at the teams, what that’s done to Pocono’s Tunnel Turn and more in this week’s edition of Tech Talk.
There’s some validity to the fact that the supply may be watering down the sport, but that’s because too many races are being run in the same locations.
This week in Tech Talk, Sprint Cup’s latest winning crew chief explains the approach to the 1-mile concrete racing surface at Dover.
This is Aric Almirola’s first pole in his 47th career Cup start.
All-Star weekend saw Tony Stewart’s No. 14 sporting a special paint scheme representing Bass Pro Shops and the National Wild Turkey Federation.
The people who run NASCAR have heard the complaints that the cars on the track did not resemble the cars on the streets beyond some of the stickers on the car.
Paul Wolfe talks about the preparation for the longest race on the schedule, strategy calls based on tire hardness, driver fatigue and the new EFI system.